Exciting Launch of Moist Labo Loose Powder for Flawless Skin at @cosme Stores

The Launch of Moist Labo Loose Powder

The highly anticipated Moist Labo Loose Powder, specifically designed to enhance skin tone, is set to hit the shelves of @cosme TOKYO and @cosme NAGOYA for a limited time. Scheduled for release on July 29, 2026, the product is part of a popular skincare-inspired makeup series by Meishoku Cosmetics, a member of the Momotani Juntenkan Group. This marks a milestone with the series reaching over 13 million units sold, a testament to its popularity among consumers.

About Moist Labo Loose Powder

The new Moist Labo Loose Powder is crafted to deliver a natural rosy hue while maintaining a flawless finish throughout the day. Its soft-focus effect minimizes the appearance of uneven skin tone and pores, resulting in a bright and radiant complexion. Infused with beneficial skincare ingredients like three types of ceramides, jojoba oil, and squalane, this luxurious loose powder not only provides hydration but also ensures a smooth application and lasting adherence to the skin.

Additionally, the product offers SPF30 PA++ protection against daily UV rays. It’s noteworthy that this powder can be easily removed with a regular facial cleanser, making it both a practical and beautiful addition to any makeup routine.

Launch Event

To celebrate the launch, special sections will be set up at both @cosme TOKYO and @cosme NAGOYA, showcasing the new loose powder from July 29 to August 25, 2026. Customers visiting these stores will have the opportunity to experience the product first-hand and engage with the brand’s vision of creating a beautiful future for people and the planet.

- Product Name: Moist Labo Loose Powder
- Price: 1,320 yen (including tax)
- Release Date: July 29, 2026
- Sales Locations: @cosme TOKYO and @cosme NAGOYA

Store Locations

- @cosme TOKYO: 1-14-27 Jinguumae, Shibuya-ku, Tokyo

Visit the store

- @cosme NAGOYA: 1-1-3 Meieki, Nakamura-ku, Nagoya, Takashimaya Gate Tower Mall 5F

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About the Moist Labo Series

The Moist Labo series has gained immense popularity, with over 13 million units sold. The series is distinguished by its infusion of high-quality serum ingredients, allowing users to choose items best suited to their skin needs while wearing makeup. It embodies the ethos of skincare-driven makeup, aligning perfectly with the modern consumer's desire for products that benefit their skin.
Official Brand Site

About Meishoku Cosmetics

Meishoku Cosmetics was founded with the revolutionary product "Bikansui." The brand continues to grow, offering products such as Keana Beaute, Moist Labo, and DET Clear, ensuring customers feel an enduring bond with their skincare choices over the years. Celebrating over 140 years, the brand passionately designs products that promote skin health and heritage. Meishoku aims to develop and deliver diverse products that resonate across generations, embodying love and trust, passed down from grandmothers to mothers and onto children.
Meishoku Official Site