#Japan #Tokyo #TikTok Shop #Live Commerce #FastMoss

TikTok Shop October 2025 Monthly Report

In a recent release, Live Commerce, a subsidiary of Vector Inc., specializing in TikTok commerce, published a detailed report regarding the Japan market's TikTok Shop dynamics for October 2025. This analysis leverages the FastMoss tool, created by Beijing Yuyuan Technology Co., Ltd., which serves as a powerful analytics platform for TikTok Shop commerce trends.

Since being recognized as Japan's first official premium partner for FastMoss on July 16, 2025, Live Commerce has been providing valuable marketing data through monthly reports. This particular report covers vital metrics such as sales trends, product performance, and market insights.

Sales Summary for October 2025

Comparing sales data from October 2025 against the previous month reveals several key indicators:

• - Sales Quantity: 1,042,000 units (up from 986,000 units in September, representing a growth rate of 5.68%).
• - Number of Active Products: 28,000 products sold (down from 40,000, a decrease of 30%).
• - New Product Launches: Only 27,000 new products (a sharp decline of 72% from September).
• - Average Selling Price: ¥2,123.6, which is an increase of ¥16.6 from the previous month.
• - Number of Short Videos for Sales Promotion: 310,000 (a decrease of 39.2% from September).
• - Live Commerce Events: 10,000 events (no change from September).

The total estimated GMV (Gross Merchandise Value) for October 2025 stands at approximately ¥2.21 billion, which shows a decrease in growth rate compared to earlier months (201% in July, 73% in September, with a modest rise of 6.8% in October). This slowdown in growth rates can be attributed to both a reduction in the number of active products and a significant decline in new product introductions, raising concerns over supply issues within the TikTok Shop ecosystem.

Price Range Distribution of Best-Selling Products

Analyzing the price distribution of best-selling products:

• - Top Price Band (¥1,000 - ¥1,500): 22.44% of sales
• - Second Price Band (¥500 - ¥1,000): 18.5% of sales
• - Third Price Band (¥2,000 - ¥3,000): 15.8% of sales

Interestingly, the strongest sales segment remains the price range of ¥1,000 to ¥3,000, which has been consistent since the launch of TikTok Shop in Japan. A notable increase was observed in the sales ratio for products priced between ¥500 and ¥1,000 in October.

Top 5 Selling Product Categories

Here are the top-selling categories by number of sales for October 2025:
1. Beauty & Personal Care: 248,000 units (up 21% from the previous month)
2. Toys & Hobbies: 127,000 units (down 3.1% from September)
3. Smartphones & Digital Devices: 119,000 units (a drop of 23.2%)
4. Food & Beverages: 108,000 units (up 25.6%)
5. Women's Fashion: 92,000 units (up 15%)

Among these categories, Beauty & Personal Care continues to show strong growth, while there’s a significant decline in sales for smartphones and digital gadgets. Notably, the recent relaxation in the sale of fresh and frozen food items in the TikTok Shop has positively impacted the food and beverage category's growth rate.

Sales by Acquisition Channel

The breakdown of sales channels in October is as follows:

• - Live Streaming Sales: 108,000 units (up 44% from September)
• - Videos (With Cart): 458,000 units (down 16.7%)
• - Others (Product Cards): 475,000 units

Despite the trend of video-based sales remaining dominant, live streaming has surged in popularity with a remarkable increase in units sold compared to the previous month.

Top 10 Best-Selling Products & Stores

In reviewing the top 10 products, we see a new entry—"Fuwafuwa Blanket," sold by the store Cashio—ranking at number one with around 16,000 units sold. The list primarily features products from the categories of Beauty & Personal Care, Smartphones & Digital Devices, and Toys & Hobbies, emphasizing the high demand for TikTok Shop exclusive items.

What is FastMoss?

FastMoss is an analytics tool that provides insight into what is selling and how effectively products are marketed within TikTok Shop. Active in over 14 countries and utilized by more than 2 million users, it aids businesses in strategic planning through the visibility of critical data.

For those interested in detailed market analysis, Live Commerce offers various pricing plans for FastMoss, starting from ¥5,600 per month, with additional discounts and resources available through direct contact with the sales team.

Contact Information

For inquiries regarding the services or pricing details of FastMoss, users can reach out via the company contact form or email the support team directly.

Company Name: Live Commerce, Inc.
Established: April 2025
Headquarters: 4-15-1 Akasaka, Minato City, Tokyo
Website: Live Commerce