#United States #Birmingham #Pure Glow #Erinn Moss #Organic Spray Tan

Pure Glow Opens in Birmingham, Michigan

Pure Glow, a prominent name in the organic spray tan industry, has officially opened its latest studio in the heart of Birmingham, Michigan. Located at 282 West Maple Road, this new establishment is spearheaded by none other than Erinn Moss, a visionary in the beauty sector known for bringing the Drybar concept to the state.

Erinn, along with her husband Dave Moss, a former NHL player and University of Michigan hockey alum, aims to provide an exceptional service in a community-focused environment. Their passion for beauty and hospitality sets the foundation for Pure Glow’s operations in this affluent metro area.

With an exquisite take on the spray tanning experience, Pure Glow promises to deliver an enhanced service that emphasizes both quality and customer satisfaction. Known in the industry for her expertise in beauty trends, Erinn is excited to make a mark in Birmingham's self-care scene through this venture. She recognizes the growing demand for spray tanning options among local residents who consistently look for convenient and high-quality solutions.

"We aim to be the go-to destination for individuals in Birmingham seeking spray tanning services," says Erinn. "Our studio combines an award-winning application technique with a long-lasting, odor-free solution, allowing guests to depart feeling confident and ready for any occasion without risking UV exposure."

The brand's foundation lies in its proprietary, aloe-based tanning solution, which has successfully provided over 70,000 hand-applied tans in other cities like Boston, Dallas, and Phoenix. This innovative formula adapts to each participant’s skin type, ensuring an even fade and a natural-looking bronze finish. With Pure Glow's renowned reputation, it has received significant recognition from various regional lifestyle publications, consistently being applauded for its superior treatment.

The opening of this new studio is not just a win for Pure Glow but also for the Birmingham community. Erinn is committed to creating local employment opportunities, with more than a dozen new jobs expected to surface through this operation. "Bringing jobs and entrepreneurial spirit to the area is something that we prioritize alongside our service excellence," she adds.

Furthermore, the timing of this launch aligns with a growing global interest in UV-free tanning options. The spray-tanning market is projected to reach a value of $362 million in 2024, with a steady compound annual growth rate of 5.5% anticipated through 2031. This growth is significantly driven by increasing consumer awareness regarding skin health and the convenience of sunless tanning.

Erinn's leadership within the industry emphasizes the core values of community, wellness, and elevated beauty experiences, making her the ideal representative for Pure Glow's mission. "Her insight and dedication perfectly align with Pure Glow's goals, and we look forward to the elevated experience she will bring to Birmingham," remarked Lauren Becotte, Pure Glow's Founder and CEO.

Those in the Birmingham area can now book their appointments online at pureglow.com/birmingham. As Pure Glow continues to expand its reach across various locations, the brand remains committed to revolutionizing the sunless tanning experience through expert artistry and organic solutions.

About Pure Glow

Founded in Boston, Pure Glow is rapidly establishing itself as a leader in sunless tanning, merging luxury with organic ingredients and expert artistry in a spa-like setting. As the demand for healthy tanning alternatives grows, Pure Glow is taking the opportunity to expand franchise options for individuals looking to join this flourishing market.