#New York #US #Colangelo & Partners #Italian Wine #Mezzacorona

Colangelo & Partners Named U.S. Agency for Mezzacorona

Mezzacorona, a prominent Italian wine producer based in Trentino with a rich history of over 120 years, has announced its partnership with Colangelo & Partners as its designated agency of record in the United States. This collaboration is set to execute a comprehensive communications strategy aimed at increasing Mezzacorona's visibility in the U.S. market.

The focus of this initiative will be on four of Mezzacorona's key product lines: the Prestige Line, which includes the Pinot Grigio delle Venezie DOC; the Domenica Line, a premium version of Pinot Grigio from Trentino DOC; Ventessa, a collection of naturally low-ABV and low-sugar wines featuring a Red Blend, Pinot Grigio, and Pinot Grigio Rosé; and Dinotte, a Red Blend from Vigneti delle Dolomiti IGT. Additionally, this partnership will encompass select wines from the Stemmari portfolio. Through targeted media relations and sponsorship opportunities, Colangelo & Partners aims to amplify brand awareness and strengthen Mezzacorona's status as a leader in Italian wine.

Founded in 1904, Mezzacorona has been dedicated to the cultivation of wines in the Alpine region of Trentino, merging traditional practices with innovative approaches in winemaking. The winery prides itself on using time-honored expertise alongside modern techniques, producing exquisite wines that embody the distinct terroir of the Trentino area. Sustainability is a core value for Mezzacorona, as it employs eco-friendly practices in its vineyards to ensure the preservation of the picturesque landscapes for future generations.

Luca Rigotti, President of Mezzacorona Group, expressed optimism about the collaboration with Colangelo & Partners, viewing it as a significant opportunity to enhance the recognition and prestige of the Mezzacorona brand in the U.S. market, where it has been established for over four decades. He commented, “This partnership will allow us to showcase our identity as producers of Italy's finest wines to American consumers, further solidifying our reputation for quality.”

Colangelo & Partners will spearhead numerous media initiatives to elevate Mezzacorona's presence in the U.S. This campaign is designed to position the brand as a leading Italian wine choice among U.S. consumers and industry professionals, emphasizing Mezzacorona's rich winemaking heritage that spans from the Dolomite Mountains in Trentino to the company’s Sicilian estate, Stemmari. In addition, Colangelo & Partners will assist Mezzacorona in identifying strategic sponsorship opportunities to foster engagement with vital audience segments.

Gino Colangelo, the CEO of Colangelo & Partners, shared his enthusiasm, stating, “We’re thrilled to begin this partnership with Mezzacorona. Our team looks forward to showcasing their rich history and supporting their efforts to connect with new audiences across the United States.”

For those interested in exploring more about Mezzacorona, further details can be found on their official website Mezzacorona or via Instagram @mezzacoronawine.

About Mezzacorona

Mezzacorona has been instrumental in unifying and safeguarding grape growers in northern Italy since its inception as the first organized wine growers' association in 1904. With progressive management and a commitment to cutting-edge equipment and techniques, Mezzacorona has evolved into a formidable competitor on the global wine stage, presenting an impressive range of internationally acclaimed brands, including Mezzacorona, DiNotte Red Blend, Delisa Pinot Grigio Rosé, and the low-ABV, low-calorie Ventessa. In the U.S., Prestige Wine Imports serves as the exclusive importer for these esteemed brands, ensuring their availability nationwide.

About Colangelo & Partners

Colangelo & Partners specializes in premium food, wine, and spirits, backed by a wealth of experience in retail, distribution, and communications within these sectors. This unique blend of expertise enables the agency to gain insightful understanding of consumer behavior and preferences. Founded in 2006, Colangelo & Partners is known for effectively connecting creative communications with distribution and promotion, ensuring measurable outcomes for its clients. The agency has garnered recognition through various awards, including the top integrated communications firm at the 2013 Agency Elite Awards and accolades for outstanding digital marketing campaigns.

For media inquiries, contact Shelby Sonkin at Colangelo & Partners, (646) 624-2885 or via email at [email protected].