FREE BIRD Southern Spring Water Launches Retail in Georgia, Aiming for Southeast Growth
In a significant development for fans of refreshing beverages, FREE BIRD, the Southern Spring Water brand, has made its retail launch in Georgia through a strategic partnership with United Distributors, Inc. This marks a notable milestone as it’s the brand's first major distribution agreement, leading the way for an ambitious expansion plan throughout the Southeastern United States.
Setting the stage with a unique appeal, FREE BIRD offers two initial products: Still and Sparkling Southern Spring Water. These offerings cater to diverse consumer preferences, ensuring crisp and invigorating hydration. Drawing its pure essence from the picturesque springs of Georgia’s Blue Ridge Mountains, FREE BIRD embodies the natural purity that the South is known for.
Jay Williams, the visionary founder of FREE BIRD, encapsulates the brand's spirit by stating, "FREE BIRD is more than just water—it's a tribute to the everyday heroes of this country." This statement underscores the brand's commitment to celebrate individuals who embody values of hard work and community—local farmers, firefighters, teachers, and truck drivers who are essential to the fabric of society. The branding seeks to inspire a sense of freedom and independence among its consumers.
In collaboration with United Distributors, FREE BIRD aims to establish a strong foothold in Georgia and beyond. David Shoulberg, the company’s Vice President of Sales and Marketing, affirmed that they are proud to be the first retail partner for FREE BIRD, expressing anticipation for joint growth in Georgia and neighboring states. This collaboration not only enhances brand visibility but also provides a solid distribution network that can fuel further expansion across the Southeast.
As Eddie Pearson, Chief Growth Officer at FREE BIRD, mentioned, "Partnering with United Distributors is a significant milestone for FREE BIRD as we execute our southeast strategy," indicating the brand's commitment to leverage this relationship for advancing its reach in the market.
Making its debut at BevNET Live in December 2024, FREE BIRD was presented in eco-friendly 19.2 oz aluminum cans—a detail that resonates with environmentally conscious consumers. Looking forward to the summer, FREE BIRD will introduce a convenient 12-pack option of its 12 oz cans, perfect for consumers looking to take home their favorite hydration choice.
Plans aren’t just limited to Georgia; FREE BIRD aims to expand its distribution further by establishing partnerships with other major distributors in the region. Moreover, the brand is accessible coast-to-coast through online platforms like Amazon and its own website, drinkfreebird.com.
At its heart, FREE BIRD is a message of living freely and holding onto one’s roots. Whether it’s for a weekend barbecue, a work break, or just to enjoy a refreshing sip, FREE BIRD aims to accompany its consumers in every meaningful moment. To delve deeper into the brand's philosophy and mission, one can explore their online presence or follow them on social media platforms.
FREE BIRD invites you to pull up a chair, kick back, and savor hydration that truly respects the essence of community and independent spirit. Cheers to enjoying life, one sip at a time!