Haier and Al Ahly FC Forge Exciting Four-Year Partnership as Second Major Sponsor

Haier Teams Up with Al Ahly FC: A New Era Begins

In an exciting development for both sports and business, Haier, the leading global brand in major appliances, has entered into a four-year sponsorship agreement with Al Ahly FC, Egypt's premier football club. This partnership marks a significant milestone as Haier becomes the club's second main sponsor, a role that allows prominent branding rights including logo placement on Al Ahly's official first-team jersey.

Strengthening Ties in Egypt and Beyond

As stated by Li Dapeng, General Manager of Haier MEA Region, this partnership transcends typical sponsorship, representing a collaboration between two entities that share a commitment to excellence, innovation, and ambition. Al Ahly is not only a football club but a symbol of pride for millions of fans across Egypt and Africa, making this partnership a strategic move for Haier as it seeks to strengthen connections with Egyptian consumers and the broader African market.

The sponsorship coincides with Haier's ongoing growth in Egypt, where the company has established its first industrial complex in Africa, located in 10th of Ramadan City. This complex, covering over 200,000 square meters, signifies a substantial investment totaling USD 185 million. The first phase of production includes air conditioners, televisions, and washing machines, and has already achieved an impressive capacity exceeding 900,000 units per year.

Innovations Tailored for Local Needs

Haier's approach in Egypt is deeply rooted in understanding local demands. In response to the region's intense heat, the company has developed T3-condition compressors capable of functioning at temperatures as high as 53°C. Furthermore, Haier's innovative products, like AI ECO models, have been designed to reduce energy consumption by up to 60%. With a firm grip on the inverter air conditioner market, holding a 35% market share, Haier is successfully facilitating a shift toward energy-efficient technologies in Egypt.

The brand's recent ventures include opening a customer service center in Nasr City, Cairo, which provides comprehensive support and showcases Haier's products, further enhancing consumer relations. Additionally, Haier’s recent entry into Massmart, Africa's largest retail chain, demonstrates its commitment to expanding its influence across the continent.