#Switzerland #Zurich #Annanow #Adrian Kreter #Omnichannel Technology

Adrian Kreter's Strategic Acquisition of Annanow

In a significant move within the tech landscape, Adrian Kreter has fully acquired Annanow, a Swiss-based omnichannel technology leader, in December 2024. This acquisition is a pivotal milestone that sets the stage for a new phase of growth and innovation at Annanow, which has been redefining omnichannel solutions across Europe since its establishment in 2017.

Empowering Retailers with Innovative Solutions

Annanow's inception was rooted in the mission to assist retailers in navigating the complexities of the modern e-commerce landscape. The company designs tailored solutions that address all critical touchpoints along the customer journey—from attracting customers to creating engaging web shops, optimizing logistics processes, and fostering long-term customer loyalty.

With cutting-edge technology at its core, Annanow has developed a robust platform that seamlessly integrates physical retail and digital channels, enhancing daily operations and logistic efficiency. Currently, over 50 clients, including leading grocery chains, luxury brands, and pharmaceutical companies, rely on Annanow’s unified commerce solutions.

As stated by Benjamin Opel, the CEO of Annanow, “From the beginning, we aimed to simplify the complexities of today’s retail landscape without incurring long and costly IT projects.” This acquisition comes at a critical juncture in Annanow’s trajectory, allowing the company to push for strategic advancements bolstered by Kreter's long-term confidence in the venture.

A Shift Towards Transparency and Efficiency

Annanow’s operational model focuses on cost transparency and operational efficiency, eliminating the need for large upfront investments, which often bog down retailers. This flexibility enables businesses to scale sustainably, backed by a low-capital-intensive infrastructure. The service operates on a subscription fee model, which helps minimize fixed costs while ensuring that retailers maintain full control over their products and customer relationships.

Adrian Kreter expressed his enthusiasm about the team and the business model, stating, “Annanow stands out in my portfolio for its relevance in the ever-evolving retail sector. The energy and commitment towards implementing innovative e-commerce solutions using advanced technologies are noteworthy. I look forward to supporting Benjamin and the team in driving Annanow’s strategic vision forward.”

A Promising Future Ahead

With a team rich in experience spanning retail, logistics, IT, and fintech, Annanow brings interdisciplinary expertise to every client engagement. The company appears poised for a promising future, driven by technological innovations, operational excellence, and a dedicated focus on customer satisfaction.

In conclusion, the acquisition of Annanow by Adrian Kreter heralds a transformative era for the company as it aims to strengthen its market position while innovating to meet the evolving demands of retail in a digital-first world. This strategic investment could very well be the catalyst that propels Annanow to even greater heights in the omnichannel technology domain.

Contact Information

For further inquiries, reach out to:
Benjamin Opel
CEO, Annanow AG
Email: [email protected]
Phone: +41 79 878 31 71
Website: Annanow Official Site