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Potensic Unveils ATOM 3 at IFA 2026

In a remarkable return to the IFA exhibition in Berlin, Potensic, an international brand renowned for its lightweight camera drones, has introduced its latest innovation - the ATOM 3. This launch comes as the company embarks on its third consecutive year at this prominent technology event, under the theme “See Beyond”. Potensic aims to inspire creators and innovators to step out of conventional boundaries and discover new storytelling possibilities.

The ATOM 3 is specifically designed to cater to travelers, outdoor enthusiasts, and anyone passionate about creativity in their everyday lives. Weighing in at just under 249 grams, it comfortably fits within the C0 category of the EASA regulations in Europe, making it easier for users to take to the skies with minimal regulatory hurdles. This drone boasts a powerful 1/1.3-inch sensor along with a dual-focus 48mm camera capability, enabling users to capture expansive landscapes as well as intricate detailed close-ups. Furthermore, it offers 4K HDR video at 60 frames per second, ensuring spectacular detail even in challenging lighting conditions.

One of the standout features of the ATOM 3 is its impressive flight time, offering up to 40 minutes of continuous use in its European version, with video transmission capabilities extending up to 16 kilometers. The inclusion of the AI Follow 2.0 mode gives travelers, hikers, cyclists, and families greater freedom to document their adventures from new and exciting perspectives.

Since its launch on June 10, 2026, the ATOM 3 has garnered rapid popularity across Europe, quickly claiming a spot in Amazon Germany's “New Arrivals” category within its first month. The drone has received exceptional ratings, averaging 4.6 stars across various European Amazon sites. Furthermore, multiple respected tech and drone media outlets, such as TechRadar, Heise Online, T3, and FlytPath, have featured the ATOM 3, recognizing it as one of the top drones for beginners according to Tom's Guide.

With a competitive starting price of €379.99, the ATOM 3 is widely available across Europe, not only through Amazon but also via major retailers like MediaMarkt, Saturn, Allegro, bol, Alza, RTV EURO AGD, Digitec, and Kamera Express, as well as Potensic's official store.

Perry Yuan, Vice President of Potensic, shared insights on the brand’s vision, stating, “Europe is our most important market, and its high standards continually drive us to become a more capable international company. Together with our retail, media, and creator partners, we aim to provide more people with the freedom to explore new perspectives, soar freely, and capture images like professionals.”

About Potensic

Founded in 2014, Potensic has focused on designing lightweight drones equipped with cameras that make aerial photography accessible to all. Its products are available in over 100 countries through leading online and retail channels, positioning Potensic as a key player in the consumer drone industry.

With the ATOM 3, Potensic not only reaffirms its commitment to innovation but also empowers creators to explore the world with a fresh perspective, all while enjoying the advanced features that modern drone technology has to offer. This latest addition is set to elevate the possibilities for storytelling and capture, inviting users to truly “See Beyond.”