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Fry-Ya: A New Culinary Experience in Sendai

Fry-Ya, a celebrated establishment hailing from Takadanobaba, Tokyo, has introduced its unique dining experience to the Sendai community. As a Michelin Bib Gourmand restaurant, Fry-Ya is known for its exquisite Japanese cuisine, particularly its "aged tonkatsu," which has captivated food lovers since its inception. The new branch, aptly named "Aged Tonkatsu Fry-Ya," is committed to offering a tantalizing take on everyday dining, emphasizing the concept of "rich everyday meals".

Experience the Crunchy and Juicy Aged Tonkatsu

At Fry-Ya, the star of the menu is undoubtedly the innovative aged tonkatsu, crafted using a technique known as "dekakarashi aging." This method draws inspiration from a natural farming technique that enhances the sweetness of fruits by drying out branches. By resting pork for over 14 days, the meat undergoes a remarkable transformation. The enzymes activated during this aging process enhance the texture, resulting in incredibly juicy and tender pork that melts in your mouth.

The unique aging technique sets this tonkatsu apart from ordinary counterparts. Diners can expect:

• - A smooth melt-in-the-mouth sensation combined with delicate sweetness
• - Deep umami flavors that unfold with every bite
• - A delightful contrast between the crunchy coating and the succulent meat

The Richness of Aged Pork

The "dekakarashi aged pork" is not only a masterpiece in flavor but also in nutrition. Compared to standard domestic pork, this aged version has higher levels of amino acids, providing a depth of flavor that resonates with each chew. Specifically, it boasts a 1.5 times higher concentration of glutamic acid and asparagine, essential elements for flavor enhancement, as well as tyrosine and phenylalanine that contribute to its rich taste. Each mouthful is an exploration of premium, aged flavor that keeps you coming back for more.

Popular Dish: Mix Fry Set at 2,800 Yen

While the aged tonkatsu is a must-try, it is far from the only highlight on the Fry-Ya menu. The "Mix Fry Set" is another star dish featuring an assortment of culinary delights, showcasing a perfectly cooked chicken breast fry, along with pork fillet, minced cutlet, eel, and shrimp. Traditionally an accompaniment in tonkatsu establishments, this plate takes center stage as a harmonious ensemble of flavors, each fry celebrated for its uniqueness.

Signature Katsudon at 2,000 Yen

Fry-Ya’s offerings do not stop there. The restaurant also features a signature "Katsudon" – a dish reimagined after the owner’s extensive traverse through Japan to taste various katsudon styles. Each bowl is infused with aged pork, providing an exceptional aroma and texture that enhances this classic dish, making it a genuinely unforgettable culinary experience.

A Culture of Everyday Dining

Every detail in the Fry-Ya concept is designed to elevate tonkatsu from being a mere indulgence to a part of daily life. The focus on high-quality oils and breading enhances the fried dishes. Fry-Ya aspires for each menu item to represent a homemade touch, with carefully crafted side dishes and fluffy rice accompanying the main dish. The goal is to redefine luxury as an everyday pleasure, creating a space where customers can enjoy rich meals regularly.

Whether it’s lunch for one, a family dinner, or a well-deserved treat after work, Fry-Ya aims to become a beloved establishment for the local community, where memorable flavors foster connections among the city’s residents. Ultimately, Fry-Ya desires to be a gathering place uniting people, experiences, and tastes.

Company and Store Information

Company Name: StyLe Co., Ltd.
Headquarters: 2-14-5 Yoyogi, Shibuya, Tokyo 151-0053
CEO: Eiyu Ishikawa
Founded: April 2, 2014
Business: Restaurant operation, advertising production for eateries, related services.
Website: StyLe Co.

Store Name: Aged Tonkatsu Fry-Ya
Address: 1-1-52 Kakyo-in, Aoba-ku, Sendai, Miyagi 980-0013
Access: 5 minutes on foot from JR Sendai Station
Business Hours: 11:00 AM - 2:30 PM, 5:30 PM - 9:30 PM
Closed: Irregular holidays
Seating Capacity: 20 seats
URL: Aged Tonkatsu Fry-Ya Tabelog
Instagram: @fry_ya_sendai

For Media Inquiries

Fry-Ya welcomes inquiries from press representatives for sampling events and store tours. We offer in-depth explanations of the "dekakarashi aging" method and Michelin Bib Gourmand dishes, along with opportunities for photography and chef interviews. We invite you to explore Fry-Ya's mission to bring a new dining culture to Sendai through your platforms.
Contact: Shohta Akiba
Phone: 03-6279-3564
Email: style.shota@gmail.com