#China #Shanghai #energy drink #Kantar BrandZ #Eastroc Beverage

Eastroc Beverage Climbs to 44th Place in Kantar BrandZ Rankings

In a significant achievement for the beverage industry, Eastroc Beverage has secured the 44th position in the recently published Kantar BrandZ Top 100 Most Valuable Chinese Brands Report for the year 2025. This marks the fourth consecutive year the company has been recognized in this prestigious ranking, with its brand value seeing an impressive surge of 73%, bringing it to a total of $4.218 billion. This substantial growth not only reflects Eastroc's strong market presence but also underscores its resilience in a highly competitive landscape.

With a notable leap of 25 positions year-over-year (YOY), Eastroc Beverage has demonstrated a remarkable capacity for growth, earning the third-highest growth rate among all companies on the list. This accomplishment is further complemented by solid operational performance, as the company achieved a record operating revenue of ¥15.839 billion in 2024, marking a 40.63% increase from the previous year.

Navigating Competitive Waters

The food and beverage sector is notoriously competitive, yet Eastroc Beverage has achieved consistent double-digit growth in both revenue and profit across six consecutive years. This success is not solely attributed to market dynamics but also to strategic foresight and planning. The company is actively expanding its global footprint, having introduced its products in 31 countries and regions and exploring new markets in Southeast Asia, North America, Europe, and the Middle East.

Guided by a principle of long-termism, Eastroc Beverage emphasizes sustainable growth through a unique blend of strategic resilience and tactical agility. To adapt to fluctuating market conditions, the company employs a multi-category strategy, allowing it to navigate the intricacies of consumer preferences effectively.

The cornerstone of Eastroc's success remains its flagship product, the Eastroc Energy Drink, which has established itself as China's best-selling energy drink for the past four years. The 500ml bottled version is frequently ranked among the top three beverages in China, as highlighted by Nielsen's reports, solidifying its position as a market classic. Moreover, to cater to evolving consumer demands, Eastroc has introduced a diverse range of products, including the innovative Eastroc Water Boost, an electrolyte beverage that has rapidly gained popularity.

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