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Timex Group and Aston Martin: A Luxurious Partnership

In a move that has excited both watch enthusiasts and automotive fans, Timex Group has announced its new collaboration with the world-renowned British luxury car brand, Aston Martin. This partnership was unveiled at the annual Global Summit held in Abu Dhabi, indicating a significant step forward for both brands into the realms of horology and jewelry.

Under the newly established licensing agreement, Timex Group will take on the responsibility of designing, manufacturing, and distributing a unique collection of watches and jewelry that will bear the Aston Martin name along with motifs from the Aston Martin Aramco Formula One® Team. This venture aims to cater to those fans and collectors who appreciate the fusion of high-performance vehicles with stylish accessories.

The collections are expected to embody iconic elements such as the renowned Aston Martin wings emblem and the distinctive Racing Green color palette synonymous with the brand. "We could not be more excited to start this new journey with Aston Martin," expressed Tobias Reiss-Schmidt, the CEO of Timex Group. He acknowledged Aston Martin's rich heritage, emphasizing the potential to create new icons in both watches and jewelry that resonate with these values.

Aston Martin has also expressed enthusiasm about this venture. Stefano Saporetti, Director of Brand Diversification at Aston Martin, highlighted the long-term vision this collaboration represents. He recognized the importance of finding a partner capable of expanding their presence in the timepiece market. This partnership is crucial as it aims to deepen the emotional connection between Aston Martin and its global fan base.

What to Expect from the Collections

The first wave of watches and jewelry is set to launch in Fall 2025 and will be made available through various channels. Customers can expect to find the collection online through Aston Martin’s official website and Timex Group's extensive distribution network, as well as in selected authorized retailers and high-end department stores around the world.

Timex Group is highly regarded as one of the largest watch manufacturers globally, known for its innovative timekeeping technology and trendy designs. With over 3,000 employees and a strong market presence, the group also produces timepieces under several prestigious brands such as Ferragamo, Guess, and Versace. This partnership with Aston Martin showcases their ability to extend their creativity and manufacturing prowess into the luxury sector of watches and jewelry.

Aston Martin, founded in 1913, continues to be synonymous with luxury and performance, producing cars that are not only stunning in design but also advanced in technology. Their future initiatives include the development of eco-friendly vehicles, rendering a commitment to a sustainable approach in manufacturing.

With both companies sharing a dedication to quality and innovation, their collaboration promises to produce timeless pieces that capture the essence of both the automotive and luxury accessory worlds. As they prepare to unveil their first collections, fans and collectors alike are eager to see what the enduring partnership between Timex Group and Aston Martin will create.

Conclusion

This collaboration marks a thrilling new chapter for both brands. As they blend the worlds of automotive excellence and horological creativity, enthusiasts can expect a range of products that are not just functional but also reflect the luxurious lifestyle associated with both Aston Martin and Timex. Keep an eye out for the launch in 2025, as these exquisite collections are sure to make waves in the luxury market.