Wakemake's New Tint
2025-04-15 02:05:58

Wakemake Unveils a Fresh Concept with New Lip Tint Launch

Wakemake's Exciting New Journey



After making waves in the K-beauty industry since its debut in 2015, the iconic brand Wakemake is undergoing a transformative rebranding. Come April 2025, this innovative makeup brand, originally born from the renowned Olive Young platform in Korea, will present a fresh concept that emphasizes "healthy and confident beauty."

A New Chapter with Waterful Glow Tint


Wakemake is set to launch its latest product, the Waterful Glow Tint, which merges beauty with hydration seamlessly. This lip tint promises to blend effortlessly onto lips like water, providing a vibrant color that lasts. With its non-sticky and comfortable application, this product delivers bright, clear color without the worry of drying out.

Designed for everyone who loves to explore their individual looks, Wakemake aims to help users discover the shades that suit them best. The Waterful Glow Tint will be available in six dazzling shades, designed to cater to a variety of skin tones and fashion senses.

Features that Impress


Lightweight Hydration


Wakemake's Waterful Glow Tint is not just about color; it's about delivering hydration that feels as light as water. The unique formula ensures a comfortable application, leaving lips looking naturally radiant without the heaviness.

Long-lasting Freshness


One of the standout qualities of this new tint is its ability to maintain a fresh appearance throughout the day. Even after hours of wear, the tint resists fading, ensuring that lips look vibrant and full of life. Layer it up for a more intense color, while preserving that light, translucent finish that defines the brand.

Color Options


Here’s a closer look at the six shades:
  • - 01 Milky Vine: A soft candy pink that melts effortlessly.
  • - 02 Teen Mellow: A sweet, ripe peach color bursting with flavor.
  • - 03 Faded Posey: A rosy pink with a hint of warmth, reminiscent of a sun-kissed glow.
  • - 04 Baked: A subtle, healthy skin beige that brings out your natural tone.
  • - 07 Grey Fig: A sophisticated mid-toned fig pink for a refined look.
  • - 08 Logist: A ruby rose that blooms to give a fresh, lively appearance.

The Brand's Vision


Founded with the goal of curating healthy beauty options, Wakemake reflects the spirit of modern individuals. The brand is committed to offering a unique makeup experience that combines style with comfort, allowing everyone to embark on their own beauty journey. The motto “Wake your Color, Make your Glow” beautifully encapsulates this mission.

Looking Ahead


The new branding and product launch signifies a commitment to quality and creativity, ensuring that Wakemake remains at the forefront of the Korean beauty scene. The Waterful Glow Tint will officially hit the shelves on April 25, 2025 with a price tag of 1,650 yen (incl. tax).

Whether you're a beauty enthusiast or someone looking to amplify your daily routine, Wakemake is prepared to assist you in discovering the perfect shades that resonate with your persona.

For more details on the launch, visit Wakemake’s official website, or follow them on their Instagram for the latest news and updates.


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Topics Consumer Products & Retail)

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