Overview of the Online Seminar on Customer Acquisition
On September 2, 2026, Bell System 24, in collaboration with Spool Sales Support, will host a significant online seminar titled "From Delivering Ads to Delivering Experiences: New Customer Acquisition and Engagement Strategies through Real Promotion and Data Analysis." This event aims to address the pressing challenges faced by marketing professionals in the e-commerce and mail-order sectors, particularly those confronting stagnation in new customer acquisition and limitations in LTV (Lifetime Value).
In a landscape where online advertising costs, particularly CPA (Cost Per Acquisition), continue to rise, many businesses are grappling with these dual challenges. As reliance on digital ads has surged, companies often struggle to build meaningful customer interactions through face-to-face experiences due to a lack of resources and expertise in ongoing customer relationship management (CRM).
To tackle these hurdles, the seminar will feature expert speakers, including Mr. Kazuma Kihara from Spool Sales Support, who has successfully executed over 12,000 field promotions, and Ms.Nao Ito from Bell System 24, a professional in CRM design and operation, who has supported numerous companies in developing customer loyalty strategies. They will share innovative approaches combining in-person promotional strategies and data-driven customer nurturing initiatives.
Who Should Attend?
This seminar is ideal for those who:
- - Have noticed a decline in their advertising CPA and face challenges in acquiring new customers.
- - Struggle to increase LTV after first purchases.
- - Wish to implement face-to-face sales strategies but lack necessary know-how.
Seminar Details
- - Date: September 2, 2026 (Wednesday) from 14:00 to 15:00
- - Platform: Online (Zoom expected)
- - Participation Fee: Free
- - Registration URL: Click here to register
Speakers
- - Kazuma Kihara (Director of Sales Promotion Department at Spool Sales Support): With a robust background in reforming operations in large contact centers and improving profitability in struggling branches, Kazuma is now focused on offline direct marketing for e-commerce businesses.
- - Nao Ito (Manager of Sales Development Group at Bell System 24): After five years of experience in proposal sales for CRM and BPO solutions, Nao is currently leading initiatives for integrating real promotions and CRM, aiming to create new customer experiences and drive business growth.
What is Real Promotion CRM?
This innovative service is designed for businesses aiming to enhance customer interaction in real-world settings. It provides comprehensive support from acquiring potential customers through face-to-face promotions to post-engagement follow-ups based on CRM analysis. By simply preparing their products, client companies can conduct optimal promotional efforts seamlessly. Since its launch in March 2024, the service has been adopted primarily by e-commerce businesses, successfully assisting in revenue growth and enhancing customer experience.
About Bell System 24
Founded in 1982, Bell System 24 pioneered Japan's first full-scale call center services and has since continued to build a communication framework connecting various clients and consumers. The company has established itself as a standard model in the BPO sector, evolving into a comprehensive BPO partner by integrating advanced human resources and cutting-edge technology. Their ongoing efforts emphasize driving digital transformation (DX) in enterprises, helping clients innovate customer experiences and optimize business processes. Under the mission of "Supporting societal richness through innovation and communication," Bell System 24 is committed to developing new solutions that meet societal needs for a sustainable future.
For more information on Bell System 24, visit their official website:
Bell System 24.