Explore the World of Matcha: A Collaborative Program for Kids at CTIS

This summer, from July 27 to August 7, 2026, CTIS invites students to explore the fascinating realm of matcha through an immersive hands-on program. The PROJECT MATCHA CREATORS will offer participants a unique opportunity to collaborate with Itoen, a leading tea company, and industry professionals to develop and market their own matcha drink products. Conducted entirely in English, this program encourages young learners from grades 5 to 8 to harness their creativity and innovate within the beverage sector.

Program Overview

During the CTIS Exploratory Program, students will tackle the challenge: “Let’s develop a matcha drink product for the world and experience promotion!” Over a span of ten days, they will engage in project-based learning (PBL), researching and creating products that not only appeal to local tastes but have the potential to captivate international consumers.

The program is designed to develop critical thinking and practical problem-solving skills in a real-world context. Each session, handled by expert instructors, aims to equip students with the essential knowledge and experience necessary for future endeavors in business and marketing.

Guest Speakers and Expert Instruction

Guests from Itoen will deliver lectures in Japanese with English interpreters, thereby bridging language barriers while inspiring students with their unparalleled industry insights. Guest speakers will also include professionals from the tea distribution sector and advertising industries, providing a comprehensive look at every aspect of product development and marketing strategies.

Matcha Creators Project Details

Students will dive deep into understanding why matcha is beloved globally. The program emphasizes research on matcha’s rich history, cultural significance, and current market trends, guiding students to develop original beverage concepts. Participants will:

- Analyze the needs of target customers
- Create an original matcha drink concept
- Learn about package design, developing promotional materials, and strategic marketing practices

This project will culminate in a final presentation where students pitch their products in English, gathering constructive feedback from experienced professionals.

Learning Through PBL

Session 1 (July 27 - 31) will focus on product planning and package design, covering:
1. Day 1: History and culture of matcha
2. Day 2: Creating product images by mixing matcha with other beverages
3. Day 3: Target analysis and concept development for an original product
4. Day 4: Organizing product features and producing package designs
5. Day 5: Final presentation and feedback

Session 2 (August 3 - 7) will emphasize promotion and video production:
1. Day 1: Learning the foundations of marketing and promotion
2. Day 2: Developing catchy product taglines
3. Day 3: Designing concepts for commercial videos and beginning filming
4. Day 4: Learning editing techniques from professionals to finalize the video
5. Day 5: Final presentation and feedback of promotional efforts

Who Should Join?

This program is perfect for students who:

- Are interested in business, product development, or marketing
- Want to think about how to share Japanese culture with the world in English
- Enjoy creative activities that transform ideas into tangible products
- Seek opportunities to learn promotion techniques from industry experts
- Desire rich experiences in English presentations and discussions
- Wish to enhance their ability to articulate ideas in the face of ambiguous challenges

Program Dates and Registration

Session 1 runs from July 27-31, and Session 2 from August 3-7. Classes are held from 9 AM to 2 PM at the CTIS Mita Campus, located in Tokyo.
Participation fees are set at 53,000 yen (internal students) and 75,500 yen (external students), with additional options available for organic lunches.

To register, visit: CTIS Summer Program Registration
Registration deadlines are June 26 for Session 1 and July 3 for Session 2.

About CTIS

Capital Tokyo International School (CTIS) is dedicated to creating future leaders equipped with the skills needed in a constantly evolving world. Established in 2022 by Takahiro Sato, CTIS embraces a curriculum that integrates the International Baccalaureate (IB) and a commitment to academic excellence, fostering an educational environment where students thrive.

To learn more about CTIS and its innovative programs, visit their official website at CTIS Website.