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The Future of Video Viewing Research: An AI-Powered Approach

The landscape of video advertising and branding assessment has shifted dramatically with the introduction of advanced self-executing packages. No longer is expertise or extensive manpower necessary to conduct effective video viewing research. This innovative solution automates research design, implementation, and analysis, enabling businesses to generate survey designs in as little as 10 seconds.

Vigate Inc., based in Shibuya, Tokyo, has launched a groundbreaking package known as the 'Self-Executing Video Viewing Research Package.' This allows corporate stakeholders to self-implement advanced research schemes where consumers view videos on their smartphones, followed by AI-driven interviews that capture their viewing attitudes holistically.

The Hidden Challenges in Video Viewing Research

Traditionally, evaluating video advertisements has posed numerous challenges:

• - Expense and Resource Management: High costs associated with venue research and the need for outsourcing.
• - Fragmented Data Collection: Disconnection between eye-tracking data and participant interviews.
• - Subjectivity in Analysis: Personal biases in determining which scenes captured attention and why.
• - Time and Cost in Reporting: Lengthy processes required to compile reports.

Moreover, the lack of a consistent methodology for assessing viewer engagement—such as whether videos were actually viewed, which scenes resonated, and the reasoning behind viewers’ feelings—has often left businesses relying on speculation and anecdotal evidence.

Introducing the Self-Executing Video Viewing Research Package

The new self-executing video viewing research package simplifies data collection and analysis. Participants will use their smartphones to:

• - Capture data on gaze, emotions, and interest levels
• - Automatically identify scenes of focus
• - Engage in video scene-specific AI interviews

The AI interview process allows the research company to set overarching goals and themes, after which the AI takes over, managing dialogues, generating detailed probing questions, performing data collection, analysis, and providing insights.

The participants, referred to as responders, can answer questions at their convenience using the “Emomiru” monitoring app provided by Vigate. Businesses can deploy and monitor surveys 24/7, optimizing their research efforts.

Streamlining Research Design and Execution

The hallmark of this offering lies in its template-driven design, derived from years of collaboration with advertising agencies, production companies, and research organizations. Through this template approach, Vigate has demystified the traditionally complex task of survey design, allowing employees with minimal experience to succeed.

By performing three simple steps:
1. Select a template.
2. Input the interview objectives and upload the video for analysis.
3. Optionally adjust the auto-generated questions.

Survey and interview structures are produced in under 10 seconds. Each template encompasses critical elements for assessing video effectiveness, covering a broad spectrum of insights such as:

• - Overall impressions and initial reactions
• - Identification of highlighted scenes and the rationale behind them
• - Brand perception and service understanding
• - Observations regarding content clarity and user dissatisfaction
• - Interest levels, intentions of use, and recommended rates.

The AI adapts questioning based on responses, enabling deeper qualitative analysis to ferret out underlying viewer sentiments.

Real-Time Analysis and Insights

One of the standout features of the package is that results can be reviewed in real-time during data collection. The AI system compiles various analytical outputs, including:

• - Eye-tracking heatmap visuals
• - Quantitative graphs detailing emotions and interest
• - Automatic summaries for quick reference
• - Cross-tabulations of data sets
• - N1 (individual user) assessments

Moreover, interview data can be downloaded directly in Excel format for seamless integration into proposal materials or internal communication.

Cost-Efficiency: A Game Changer for Video Research

By leveraging AI to automate survey design, implementation, and data processing, the self-executing video viewing research package can be executed at roughly one-twentieth the cost of traditional methods involving significant human resources. Businesses can conduct research without the burden of excessive costs, allowing for ongoing, flexible media engagement.

Pricing structures include:

• - Video viewing with AI interviews: ¥500 (excl. tax) per respondent
• - Screening surveys: ¥10 (excl. tax) per respondent

(Note: Pricing is current as of February 2026 and may be subject to change.)

Consistency and Reliability for Agencies

Designed with advertising agencies, production companies, and research firms in mind, this package offers a reliable framework for executing video viewing research consistently across client projects. It provides a comprehensive understanding of not only the effectiveness of the video content but also the perceptions and feelings of viewers, thus enhancing the quality of client recommendations and proposals.

Experience the Package with a Free Trial

Vigate is currently offering a free trial for this video viewing research package, allowing businesses to engage up to 50 consumer monitors. Participants will experience the full cycle of research processes—from design to analysis—using real data. This opportunity can significantly help visualize the research journey's practical aspects. You can instantly access the package after registering here.

Additionally, a gaze measurement demo is available for experience before registering, allowing prospective users to grasp how it works in practice. (Note: The full survey will use the iOS exclusive ‘Emomiru’ monitoring app.) Try it out here.

About Vigate Inc.

Vigate is committed to transforming research from a specialized task to an everyday business operation that anyone can execute. The evolution of their products continues as they strive to make research accessible to all.

CEO: Mamoru Shimosaki
Location: 18-4 Sakuragaoka-cho, Shibuya, Tokyo
Official Site: Vigate
Emomiru Research: Emomiru Research

For inquiries regarding this article:
Vigate Inc. PR Team
Email: [email protected]