Dentsu Research Institute Earns Partner of the Year Award for the Third Consecutive Year

Dentsu Research Institute Achieves Remarkable Recognition

Dentsu Research Institute, a prominent player in leveraging technology for corporate and societal evolution, has proudly announced a significant achievement: It has been awarded the prestigious 'Partner of the Year' title by Panaya Japan during the 'Partner Award 2025' ceremony held on March 10, 2026. This honor marks the third year in a row that Dentsu has received this accolade, showcasing its unwavering commitment to excellence in the SAP business arena.

Overview of the Award

The 'Panaya Partner Award' recognizes partner companies based on various perspectives, including business performance, market expansion, and the exceptional value they provide to customers through Panaya's SaaS delivery platform optimized for SAP projects. The award serves as a testament to partners who excel in these domains and contribute significantly to the growth and recognition of the Panaya brand throughout the market.

Reasons for the Recognition

Dentsu Research Institute's award was granted due to its outstanding performance in achieving the highest sales figures in the 'Panaya' business for the 2025 fiscal year. The company's strong push for collaborative marketing activities and the promotion of new features and products, including automated testing solutions, played a crucial role in expanding the recognition and project opportunities for Panaya within the industry.

Hideo Yamaoka, Country Manager of Panaya Japan, expressed his congratulations, stating, "We commend Dentsu Research Institute on their 'Panaya Partner Award' win. Their efforts to support numerous clients in realizing digital transformation as they navigate the critical challenge of S/4HANA transition have proven to be incredibly valuable. The close collaboration in sales and the establishment of a global cooperation framework have significantly contributed to our business expansion. We extend our heartfelt gratitude for their continued effort and look forward to further collaboration as market leaders."

Dentsu Research Institute: A Strategic Leader Since 2009

Since 2009, Dentsu Research Institute has positioned itself as the largest 'Panaya' distributor in Japan, providing services and technical support to SAP ERP users and partners. The institute boasts an impressive track record, having managed over 350 projects related to SAP ERP implementations and migrations to SAP S/4HANA.

In line with its commitment to facilitating the challenges faced by SAP ERP users, Dentsu aims to continue supporting projects through the introduction of 'Panaya' solutions. The company is devoted to advancing digital transformation initiatives, ensuring that clients are equipped with the tools and insights necessary for success in a rapidly evolving market.

The Emphasis on Innovation

The core philosophy of Dentsu Research Institute, reflected in its vision statement 'HUMANOLOGY for the future - Shaping the future with people and technology,' underscores its ambition to engage deeply with businesses, government authorities, and local communities. By bridging discussions regarding challenges to technology-driven solutions, Dentsu aspires to implement systematic advancements that contribute positively to society as a whole.

Emphasizing cross-innovation (X Innovation) that transcends the boundaries of technology, industries, companies, and regions, Dentsu Research Institute will continue to pioneer new value creation through the synergy of human and technological capabilities.

In conclusion, being honored as 'Partner of the Year' for three consecutive years solidifies Dentsu Research Institute's position as a leader in the field. The institute remains dedicated to driving industry standards through strategic partnerships and innovative practices, ensuring continued success in the future.