#Singapore #Hattendo #Salt and Butter #Killiney Kopitiam

The Launch of 'Salt and Butter': A New Bakery Experience in Singapore

A new bakery brand, 'Salt and Butter', has recently emerged from Singapore, promising delectable pastries crafted from high-quality ingredients. The brand is an initiative by Hattendo Singapore Pte. Ltd., established in 2015 to explore the overseas market. This exciting new project will make its public debut at the 5th Flour Festival, taking place at Tobu Department Store Ikebukuro from June 17 to 22, 2026.

On the opening day, a representative from Singapore will arrive to showcase the joy of freshly baked goods, bringing an authentic taste of the new brand to customers in Japan. 'Salt and Butter' embodies the philosophy of pursuing what makes bread universally beloved, drawing on the influence of Singapore's diverse food culture developed over a decade.

Passion for Quality Ingredients

At the heart of 'Salt and Butter' lies a commitment to quality. The brand uses only the finest ingredients, including Belgium's fermented butter, French rock salt, and Hokkaido's fresh cream. These elements combine to create two exquisite varieties of sweet bread, designed to elevate the experience of eating fresh pastries. With each bite, customers are invited to indulge in a delightful fusion of flavors that evoke a sense of happiness.

Signature Items

1. Mini Croissants (Milk) - Priced at 210 JPY (tax included)
These freshly baked mini croissants are infused with savory scents of salt and butter. The recipe features meticulously layered dough that results in a flaky texture, complemented by rich milk cream sourced from Hokkaido.

2. Milk Rolls (Milk) - Priced at 250 JPY (tax included)
Experience the crispy, savory delight of these fry-toasted milk rolls. The semi-hard dough, enriched with salt and butter, is fried to achieve a satisfying crunch while the creamy Hokkaido milk filling bursts with flavor.

Collaboration with Killiney Kopitiam

In addition to these signature products, 'Salt and Butter' will partner with the historic Hainan coffee shop, Killiney Kopitiam. Known for its legendary Kaya toast, this collaboration will introduce a special 'Kaya & Milk' sweet variety, featuring traditional Kaya jam, available in limited quantities.
- Priced at 250 JPY (Mini Croissant with Kaya & Milk)
- Priced at 300 JPY (Milk Roll with Kaya & Milk)

Brand Identity and Mission

The essence of 'Salt and Butter' can be encapsulated in its brand story: happiness tastes like salt and butter. The logo reflects Singapore's iconic colors, merging the letters of 'SIO' and 'BUTTER' with a nod to the city-state's national identity.

With an unyielding dedication to delivering the joy of fresh baked goods, 'Salt and Butter' aims to expand its offerings at various events, and ultimately bring happiness to customers both domestically and internationally.

Upcoming Event Details

• - Location: Tobu Department Store Ikebukuro, 8th Floor Event Hall
• - Date: June 17 (Wed) to June 22 (Mon), 2026
• - Hours: 10:00 AM - 7:00 PM

Join us as we celebrate the launch of 'Salt and Butter', where guests can enjoy live demonstrations and taste the quality of our unique products firsthand.

For more information about Hattendo and its endeavors, visit Hattendo's Official Website or follow 'Salt and Butter' on Instagram @sioandbutter for the latest updates.