#Japan #Tokyo #Pet Health #Pet Technology #TYL

TYL's Insightful Survey on Pet Trends for 2025

In a move to better understand the evolving needs of pet owners, TYL, a rapidly growing venture based in Tokyo with a mission to promote the concept of pets as family, conducted a comprehensive survey titled "2025 Pet-Related Trends Study." This survey provides valuable insights into what pet owners are particularly interested in as we approach 2025.

Background of the Survey

TYL aims to create a healthier environment for pets while ensuring their owners lead fulfilling lives by advancing animal healthcare through digital transformation. The company operates five veterinary clinics in the metropolitan area and offers home-visit services. This survey was initiated to gauge what information pet owners are most attentive to as they look into the future and wish for a state of mutual health and happiness for themselves and their pets.

Key Findings of the Survey

• - Major Areas of Concern: The top three areas of interest for pet owners in 2025 include "pet health" (19.1%), followed by "training and behavior" (16.5%), and surprisingly, "disaster preparedness" (14.9%). These results reflect a growing awareness of the need for information regarding the health and safety of pets in the face of natural disasters like typhoons and earthquakes.
• - Sources of Information: Television emerged as the primary source of information about pets, with 62.9% of respondents citing it as their go-to media for pet-related news. This highlights the enduring influence of traditional media in an increasingly digital world.
• - Technology Adoption: While there’s a growing interest in technology designed to make pet ownership easier, such as "pet tech"—which includes IoT, AI, and apps—only about 35% of pet owners are currently utilizing these tools. In fact, 33.1% of surveyed owners expressed no interest in employing such technologies.
• - Role of Social Media: When asked about trends on social media, respondents showed a preference for entertaining content such as funny pet videos (29.3%) and cute behaviors (21.6%). Yet, only 15.1% claimed to have made purchases influenced by social media, showcasing its role more as a source of entertainment rather than a direct driver of sales.
• - Future Interests: Looking ahead to 2026, pet owners expressed a significant interest in the areas of health and medical care (20.2%) and food (18.0%). This indicates a trend towards ensuring the longevity and well-being of their pets as they become increasingly focused on health issues related to aging pets.

Insights on Technology and Pet Owner Behavior

Further investigation revealed that while there is an expectation for technology to simplify pet ownership, substantial barriers remain. Many pet owners are still unaware of the benefits of pet technology. Interestingly, when asked about specific devices, there was a favorable reception to AI cameras (19.8%), automatic feeders (14.0%), and GPS tags (10.9%). These results signify a potential market if the understanding and functionalities of such technologies can be communicated effectively.

Conclusion

TYL's survey highlights a fascinating intersection of pet health, technology, and disaster preparedness. As pet ownership continues to evolve, understanding these dynamics will be crucial for developing better services and products that cater to the needs of pets and their owners alike. With an emphasis on health and safety, companies like TYL are well-positioned to lead the charge in this rapidly changing landscape. The results point towards a promising future where pets are not only cared for but are integral members of the family, with their well-being closely tied to that of their human companions.

About TYL

Founded in August 2017, TYL is dedicated to the mission of ensuring pets are treated as family members. By providing comprehensive support for animal hospitals and pet owners alike, TYL is committed to creating mechanisms through technology that enhance the quality of life for both pets and their owners. They provide veterinary management support as well as at-home healthcare services for pets, showcasing their dual commitment to animal health and community engagement.

For more detailed insights, visit TYL's corporate website at TYL.