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A Fusion of Finance and Music at Tomorrowland Brasil 2025

Bybit, recognized as the second-largest cryptocurrency exchange globally by trading volume, made a remarkable impact at Tomorrowland Brasil 2025. At this iconic music festival, Bybit presented its engaging activation named "Portal to the Future by Bybit" which brought the benefits of cryptocurrency to life in an exciting and immersive way. The event, spanning three days, attracted a vibrant crowd of 45,000 festivalgoers, merging the realms of finance, music, and culture.

As the exclusive payment partner for Tomorrowland Brasil 2025 and 2026, Bybit utilized this platform to display the real-world utility of its crypto solutions. Central to its offering was the innovative Bybit Card, specifically designed for the festival setting. This card enabled attendees to enjoy fast and borderless transactions for travel, food, and entertainment, seamlessly integrating their cryptocurrency into everyday experiences.

At the festival site, thousands of physical Bybit Cards were made available, allowing users to tap into exclusive promotions, including a generous 20% cashback on their festival spending. This substantial incentive highlighted how cryptocurrencies can effectively transcend traditional digital boundaries, demonstrating their practical applications in real life.

In addition to enhancing the payment experience, Bybit provided attendees the opportunity to acquire exclusive co-branded merchandise—such as limited-edition fans, stylish cross-body bags, and power banks—upon registering at Bybit’s kiosks. This merchandise not only served as a souvenir of the event but also exemplified the brand's effort to meld financial empowerment with the festive atmosphere of Tomorrowland.

"Tomorrowland Brasil was all about breaking the crypto bubble and connecting with Web2 users, showing them that crypto is already part of everyday life," said Sophie Chen, Head of Marketing at Bybit. Bybit's strategy was clear: to demonstrate that using cryptocurrency is as easy and rewarding as engaging with traditional payment methods, even amidst the electrifying backdrop of a major music festival.

The Portal to the Future stage featured electrifying performances from leading DJs, acting as a dynamic venue for Bybit's commitment to intertwining finance with cultural engagement. Local Brazilian creators, such as Léo Picon and Gabi Lopes, joined in the celebrations, showcasing Bybit's dedication to the Brazilian market and its strategic focus on this key growth region.

Bybit's presence at Tomorrowland Brasil served as a vital reinforcement of its mission to make crypto approachable and exciting. The collaboration with Tomorrowland, known as one of the largest electronic music festivals in the world, marks a pivotal shift in how people perceive and interact with digital finance.

As festival-goers danced and reveled in the vibrant atmosphere, Bybit's activation brilliantly illustrated how crypto could be integrated into the largest cultural conversations of our time. This not only highlighted Bybit's innovative offerings but also emphasized its role as a bridge between the exhilarating world of music and the transformative potential of financial technology.

Bybit continues to facilitate access to decentralized finance while turbocharging its community-building efforts and enhancing user participation in the cryptocurrency landscape. With Tomorrowland Brasil 2025 as a backdrop, Bybit’s vision of being the “Crypto Ark” becomes tangible as it propels into a future where finance and culture seamlessly converge.

About Bybit

Bybit is a leading cryptocurrency exchange with a worldwide community exceeding 70 million users. Since its inception in 2018, Bybit has positioned itself as a pioneer of openness within the decentralized ecosystem, promoting an accessible and inclusive platform for all users. Bybit is committed to the Web3 revolution, collaborating strategically with top blockchain protocols to drive innovations in this space. With a strong focus on security, user experience, and advanced blockchain tools, Bybit serves as a vital link between traditional finance and decentralized finance, empowering creators, enthusiasts, and builders to explore the potential of Web3.

To discover more about Bybit and its groundbreaking initiatives, visit Bybit.com.

About Tomorrowland Brasil

Tomorrowland Brasil 2025 is set in the picturesque setting of Parque Maeda in Itu, São Paulo, from October 10-12, 2025. The festival showcases the enchanting theme of 'LIFE' against Brazil's stunning natural backdrop, inviting attendees to immerse themselves in a mythical world filled with magic and music, featuring more than 150 of the globe's top electronic artists across six mesmerizing stages.