#Japan #Tokyo #K-Beauty #BRAYE #Food Cosme

Exciting Arrival of BRAYE's Mini Size Cosmetics at Seven-Eleven

In an exciting announcement for beauty enthusiasts, Korean makeup brand BRAYE is set to release its latest line of mini-sized cosmetics at Seven-Eleven stores across Japan starting in September. This launch marks a return for the brand that has quickly gained popularity since its inception in 2024, following a successful debut in Korea.

The Fresh Concept of 'ROUGH BEAUTY'
BRAYE introduces a new beauty concept called "ROUGH BEAUTY," which emphasizes a subtle yet captivating aesthetic. The brand focuses on stylish, wearable cosmetics that allow users to express their unique styles effortlessly. This innovative vision is reflected in their product designs that strike a perfect balance between functionality and fashion.

Popularity on Social Media
After its launch in Korea, BRAYE attracted significant attention on social media platforms, thanks to its practical yet chic designs that resemble accessories. The brand’s name, spelled as "Dear Braye" or "To Braye," adds a friendly and approachable touch, resonating well with its audience.

One of BRAYE's previous offerings, the "Lip Sleek Mini," successfully launched last August at Seven-Eleven and became a hit due to its stylish packaging and versatility. Its popularity surged through word of mouth, particularly among influencers and beauty aficionados on social networks, leading to a powerful buzz around the brand.

What to Expect This Time
The upcoming release promises to carry on BRAYE’s tradition of stunning design combined with everyday usability. The items are created to be not only visually appealing but also suitable for daily wear, making them ideal for anyone looking to enhance their natural beauty on the go. Details about the new products will be revealed shortly, and fans are encouraged to stay tuned for updates.

A Commitment to 'Fan Creation'
BRAYE’s parent company, Food Cosme, is a wholly owned subsidiary of IK Holdings, which strives to distribute Korean cosmetics and K-beauty products through various channels. The brand focuses on building a dedicated fan base while operating direct retail stores and providing products to variety shops across Japan.

Company Overview

• - Company Name: Food Cosme Co., Ltd.
• - CEO: Yuuki Iida
• - Address: 1-7-3 Ginza, Kyobashi Mitsubishi Building 7F, Chuo-ku, Tokyo, 104-0061, Japan
• - Established: June 1, 2009
• - Capital: 45 million yen
• - Employees: 40 (as of June 2026)
• - Business Focus: Official distributors for multiple K-beauty brands, including SKINFOOD and AROMATICA, among others, alongside their flagship brand, BRAYE.

With the launch of these mini-sized cosmetics, BRAYE continues to redefine Korean beauty standards while ensuring that every product embodies a fun, accessory-like quality that users adore. Don't miss your chance to grab these limited-edition items at your nearest Seven-Eleven when they drop this September!

For more information about BRAYE and their offerings, check out their official Instagram page here.