#Japan #Tokyo #Seven-Eleven #TVCM #Alien

Seven-Eleven's New Adventure in Advertising

On September 3rd, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, unveiled its latest TV commercial series titled "What's in Store? Seven-Eleven." The series stars popular actors Sho Sakurai, Masaki Aiba, and Yuki Amami. In this narrative, Sakurai and Aiba portray aliens who come to Earth and work part-time at a Seven-Eleven store, while Amami plays the warm-hearted store owner they encounter.

This unique storyline showcases the aliens as they experience earthly delights available at Seven-Eleven, reinforcing the idea that customers might discover something new during their visits. The tagline "What's in store? Seven-Eleven" captures the anticipation of finding something special, highlighting the store's commitment to delivering joy through simple yet profound exchanges.

Historically, Seven-Eleven has focused on promoting the quality and deliciousness of its products through advertisements. However, as customer needs have diversified, the company realized that merely highlighting specific items was insufficient to convey the broader message of what Seven-Eleven represents to its clientele. As a result, this new campaign aims to redefine the perception of Seven-Eleven from just a shopping destination to a place where customers can anticipate delightful discoveries and feel a sense of comfort in their daily lives.

Seven-Eleven aspires to meet the expectations of its local communities, ensuring that every visit is filled with excitement and the promise of finding something extraordinary. Through this TV commercial series, the brand seeks to evoke a sense of thrill and wonder, encouraging people to think, "If I go to Seven-Eleven, there might be something special waiting for me."

Overview of the New TV Commercials

• - Title: "Aliens Arrive" (60 and 30 seconds) and "Aliens Are Surprised" (15 seconds)

- 60-second version
- 15-second version
- 15-second version

• - Cast: Sho Sakurai, Masaki Aiba, Yuki Amami
• - Start Date: September 3, 2025
• - Broadcast Area: Nationwide (some regions excluded)

Featured Products in the New TV Commercials

One of the highlights introduced in the ad is the new "Deliciously Packed Rice Ball." This item is designed to meet the growing customer demand for variety. Its key feature is the generous layering of ingredients both on the top and inside, allowing for a flavorful experience from any bite. The rice quantity is about 1.5 times that of regular rice balls, emphasizing both volume and taste satisfaction. The convenient packaging with a lid allows for easy transport, making it a perfect snack for various occasions.

Specifically Featured Rice Balls

• - Deliciously Packed Rice Ball with Salmon and Roe

- Price: ¥340 (incl. tax ¥367.20)
- Release Date: September 6, 2023
- A combination of perfectly grilled salmon and rich roe, allowing customers to enjoy a great seafood flavor.

• - Deliciously Packed Rice Ball with Takana and Mentaiko

- Price: ¥288 (incl. tax ¥311.04)
- Release Date: September 6, 2023
- A delightful mix featuring spicy takana and enjoyable mentaiko, promising an addictive taste.

• - Deliciously Packed Rice Ball with Meat Soboro and Egg Yolk

- Price: ¥298 (incl. tax ¥321.84)
- Release Date: September 6, 2023
- Combining sweet and savory chicken soboro with rich egg yolk, ensuring a luxurious flavor experience.

Featured Bakery Product

In the "Aliens Are Fluffy" commercial, Seven-Eleven also promotes its freshly baked fluffy melon bread.

• - Freshly Baked Melon Bread

- Price: ¥149 (incl. tax ¥160.92)
- Available in select stores
- This product features a crispy exterior and a soft interior, all made fresh daily.

With this innovative campaign, Seven-Eleven continues to enhance its brand identity, reinforcing its role as a neighborhood store that offers more than just convenience—it's a place of discovery and comfort for all customers.