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LA Fitness ELEVATE Debuts in RITHM at Uptown

On November 13, 2026, RD Management proudly announced the grand opening of LA Fitness ELEVATE in RITHM at Uptown, a significant milestone marking the transformation of the former University Mall into a vibrant mixed-use development. Located at 2170 E. Fowler Avenue, this new fitness facility spans approximately 30,000 square feet and embodies LA Fitness's innovative approach to wellness.

A $12.5 Million Investment in Health and Wellness

The establishment of LA Fitness ELEVATE represents a remarkable investment of around $12.5 million, reflecting the brand's commitment to providing a comprehensive and contemporary gym experience. This facility is part of the expanding ELEVATE concept, which focuses on a specialized and in-depth approach to health and wellness.

Designed to cater to diverse workout preferences, the club features advanced training equipment and specifically designated zones, including a Reformer Pilates studio, a HYROX functional training area, and LIFT, an area devoted to free-weight training. Members can look forward to an impressive arrangement of specialized cardio and strength equipment, personal training services, spacious locker rooms, and dynamic group fitness classes led by instructors.

The ELEVATE concept is not just about standard fitness; it represents a shift in how gyms function, prioritizing the overall member experience while accommodating various fitness goals. “The opening of LA Fitness ELEVATE is a momentous event for RITHM at Uptown and the transformation of the University Mall area,” stated Richard Birdoff, Co-CEO of RD Management.

A Community-Focused Approach

LA Fitness ELEVATE is more than just a gym; it is a part of a larger vision to create a connected community. RITHM at Uptown aims to integrate modern retail with wellness, hospitality, and education, projecting the area as a fresh, lively destination. The addition of LA Fitness ELEVATE further complements RITHM's evolving collection of national retailers and lifestyle offerings.

Members of the community, including local residents, students from the nearby University of South Florida, and professionals in the area, are now granted convenient access to leading health and wellness services, courtesy of this facility. It adds to the allure of RITHM, which already includes Sprouts Farmers Market and Burlington, with national brands like Portillo's and Miller's Ale House joining the mix.

Ongoing Development and Future Plans

RITHM at Uptown is undergoing a comprehensive redevelopment, rethinking the traditional mall into an integrated live, work, learn, and play community. The area is also experiencing significant investment in residential and commercial development, with plans for market-rate multifamily housing to support an expanding residential population.

Furthermore, RITHM serves as a hub for innovation, education, and entertainment, with various amenities, including the University of South Florida Institute for Applied Engineering and Sun-Ray Cinema.

Mike Carroll, Co-CEO of RD Management, expressed gratitude for LA Fitness ELEVATE choosing RITHM for its market debut. He emphasized the commitment to fostering a sustainable community and building dynamic destinations through strategic partnerships with leading brands.

As the RITHM at Uptown continues to expand, each new addition, including LA Fitness ELEVATE, furthers its status as a premier mixed-use destination, enhancing the lifestyle offerings for the greater Tampa community.

Ready for Membership

LA Fitness ELEVATE at RITHM at Uptown is now open, welcoming new members to experience this innovative fitness journey. For more information about the facility and membership options, visit www.rdmanagement.com.