#Japan #Tokyo #Skin Care #Schick Japan #shaving

Ending the Dilemma of Shaving Debuts

As many young individuals embark on their shaving journey without any guidance, Schick Japan has taken a stand to address this gap. Schick Japan, renowned for being the leading razor brand in the Japanese market, recently initiated a series of lessons aimed at high school students. The goal is to educate them about safe and proper shaving techniques as part of their "Skin Care Project."

The Educational Initiative

Schick Japan collaborates with ARROWS, which operates Japan's largest platform for educators known as "SENSEI よのなか学," to implement these classes across high schools in Japan. By focusing on the significance of establishing correct shaving habits, Schick aims to ensure that students are well-informed before they Pick up a razor for the first time.

Background: The Challenge of Starting to Shave

Shaving often coincides with adolescence, a period where both the body and mind undergo significant changes. Although shaving is an essential grooming routine, few opportunities exist for individuals to learn the correct techniques systematically. A study by Schick revealed that about 84% of men had never received instruction on proper shaving methods. These statistics highlight the alarming reality that many youths are beginning to shave without consulting knowledgeable adults—parents included.

In response, Schick felt compelled to deliver accurate information to students who are about to embark on their shaving journey, thus creating this educational program.

Objectives: A Safe and Comfortable Shaving Experience

The curriculum designed for high school students imparts essential knowledge about effective shaving methods and practices. The initiative emphasizes that by mastering the fundamentals of shaving, students can perform this personal grooming routine safely and with confidence.

Student Feedback on the Classes

Participants who attended the courses reported their experiences, stating:

• - "I used to think washing my face was enough before shaving, but now I realize that using shaving cream is far better for my skin."
• - "I believed that shaving against the grain was best. However, I learned to first shave with the hair growth and then finish with a reverse shave. I also never applied lotion after shaving; I will start doing that from today!"
• - "Using shaving cream helps prevent razor burn and skin irritation—something I wasn’t aware of before. I also learned that skin care after shaving is important for the first time. I’m motivated to start taking better care."
• - "I understood that neglecting proper skin care can lead to injuries that may cause problems in the future. I will apply the nourishing techniques I learned from the videos. Although I often worry about my body, I learned that such concerns can be part of growing up, which makes me feel somewhat relieved."
• - "It's comforting to know that concerns over appearances aren't unique to me; many share similar worries. I feel more optimistic about viewing my self-image in a positive light."

The Skin Care Project

Schick Japan’s "Skin Care Project" redefines shaving, positioning it as more than just a task of removing hair but as an essential skin care routine. Their research indicates a robust demand for education regarding proper shaving techniques due to the prevalence of skin issues caused by incorrect methods and lack of knowledge.

To combat these challenges, the initiative advocates for promoting correct shaving practices and prior skin care routines. Apart from distributing educational materials compatible with high school health classes, they have also produced a documentary-style YouTube series titled "Is It Okay to Shave That Beard?" to illustrate the correct shaving process.

Through various social media platforms, official websites, and in-store promotions, Schick seeks to enhance public understanding of the importance of shaving care before and after. By establishing this concept as a new standard in Japan, Schick aims to elevate shaving into an enjoyable and positive experience.

Other Resources

For more details on proper shaving techniques, visit these links:

• - Proper Shaving Techniques for Men
• - Proper Shaving Techniques for Women

YouTube Channel: "Is It Okay to Shave That Beard?"

• - YouTube Channel

Through this Skin Care Project, Schick Japan not only aims to teach and inform but also to revamp the perception of shaving within society, establishing lifelong habits founded on knowledge and understanding.