#USA #Cleveland #American Greetings #Rob Lowe #SmashUps

Rob Lowe's New Video eCard Delivers Humor on Aging and Celebrations

American Greetings has launched a fresh addition to its video eCard collection—a humorous birthday greeting featuring the charming actor Rob Lowe. This innovative eCard, available on both americangreetings.com and bluemountain.com, leverages Lowe's wit to present a light-hearted take on aging and birthday celebrations.

Rob Lowe, known for his roles in various films and television shows spanning over four decades, lends his charisma to this birthday eCard, aptly named SmashUps™. The central theme revolves around a playful discussion about what birthdays signify, as the seemingly timeless actor muses over how he would like to celebrate his own special day—if he were to recognize birthdays at all.

In the eCard, Lowe explores what a quintessential birthday entails—including delightful presents, vibrant balloons, and even the joys of pony rides. He marvels at the deliciousness of birthday cake, eliciting a few laughs along the way. The amusing perspective continues as an elderly gentleman strolls past him on set, prompting Rob to jokingly claim they attended high school together, further emphasizing his seemingly eternal youth.

Rob Matousek, the Executive Director of Direct to Consumer Business at American Greetings, stated, "We felt Rob Lowe was perfect for SmashUps because he just gets better with age, and that's what we all want to wish our friends and families on their birthdays." His enduring appeal and relatable manner make him a fitting choice for this unique eCard, which is sure to resonate with fans and recipients alike.

Lowe expressed his excitement about collaborating with American Greetings, saying, "I had a great time working with the American Greetings team to create this fun take on aging and birthday celebrations. I've always appreciated how birthdays at any age are an opportunity to reflect and set new goals, and I hope this card brings joy and inspires others on their special day."

The digital birthday SmashUps™ can be personalized with the recipient's name and age and are easily shareable via email, text message, or social media platforms. Users interested in sending an unlimited number of these delightful eCards can opt for a monthly, yearly, or two-year membership with American Greetings or Blue Mountain, with prices ranging from $6.99 to $39.99 depending on the selected duration.

American Greetings stands at the forefront of the global celebrations market, dedicated to helping individuals commemorate holidays and life's significant moments—both in-person and online. They aim to instill thoughtfulness and care in daily life, providing products across diverse channels, whether in stores or online. In addition to this new SmashUps™ card, American Greetings boasts a range of brands, including Papyrus and Carlton Cards, alongside its innovative digital offerings, which include platforms such as Jacquie Lawson and Creatacard™.

As Rob Lowe continues to shine in both his acting career and personal projects—like his podcast and upcoming movie roles—this new eCard exemplifies how he remains a relatable figure, celebrating the essence of aging with laughter and joy. The humorous approach featured in his newest digital card invites everyone to embrace their special days, regardless of their age.

For the latest updates on American Greetings and their digital offerings, be sure to follow their social media channels, including @americangreetingsdigital on Instagram and Facebook.

Conclusion

Rob Lowe's collaboration with American Greetings enhances the birthday celebration experience with a delightful twist. This eCard not only underscores laughter but also the importance of cherishing each moment of life as we age. With Lowe’s engaging charisma, this digital greeting brings a smile to anyone celebrating their special day, reminding us all that it’s not just about the age, but about the joy of celebrating life itself.