Tokyo Soir and Sanrio's Kuromi Collaborate to Launch Unique Formal Wear Collection

Tokyo Soir's Special Collection Featuring Kuromi

Tokyo Soir, a well-known brand for women's formal wear based in Chuo Ward, Tokyo, is set to release an exciting collaboration with the beloved Sanrio character, Kuromi. The collection will launch on October 17, 2025, and it's designed to resonate particularly with the younger generation, especially Gen Z.

Release Details

The stylish formal wear will be available across various retail channels, including major department stores and the official online store, form forma. To create an engaging experience, the brand will also showcase the charming world of cute formal attire through dedicated promotional videos and a special website.

- Release Date: October 17, 2025
- Shop List URL: Tokyo Soir Shop List
- Special Site: Tokyosoir Special
- Instagram: Tokyo Soir on Instagram
- TikTok: Tokyo Soir on TikTok

Understanding Gen Z's Shift in Formal Wear

The trend of declining interest in formal attire among younger generations can be attributed to several factors. In the past, purchasing formal wear in one's 20s was often tied to significant events like entering the workforce or weddings. However, with the evolving nature of funeral styles and a general simplification of formal dress codes, many young people face an increasing disconnect with the need for such garments.

Research indicates that 75% of individuals in their 20s have attended a funeral, yet the need to buy formal wear often becomes urgent due to last-minute necessities, leading to a rushed selection process. Many voices in-store express confusion about their choices, frequently relying on parental guidance for purchases.

In a survey conducted by SHIBUYA109 lab., it was revealed that Gen Z values the aesthetic quality of clothing, with a primary focus on design and fit rather than fleeting trends. This indicates a clear preference for personal expression rather than conforming to general fashion trends. Young consumers prefer styles that represent their individuality, often favoring clothes that suit their personal image over what may currently be popular.

Kuromi as a Symbol of Individuality

The collaboration with Kuromi aims to respond directly to these sentiments. It offers a way for Gen Z consumers to have a piece of formal wear that embodies their personal style and includes elements they love. This special collection provides a unique opportunity to blend formal attire needs with the charm of a well-loved character. Kuromi boasts a significant following across social media platforms, with notable numbers of followers on TikTok, Instagram, and YouTube, proving her immense popularity and appeal to younger audiences.

The designs incorporate distinctive elements inspired by Kuromi, such as capes and detachable collars, making the garments both cute and versatile. The thematic black color synonymous with Kuromi allows wearers to embrace their style, even during serious occasions.

They can easily switch looks from casual to formal while maintaining a stylish edge. For instance, removing lace elements or capes transitions the outfit into a more classic formal look suitable for funeral services, offering practicality alongside style.

Product Highlights

The collection includes three main pieces designed with versatility and cuteness in mind:

1. KURO ZUKIN:
A cape-inspired black formal ensemble featuring a cape, jacket, and dress for ¥42,900 (tax included).
- Perfect for those who love the whimsical style of Kuromi while remaining appropriately formal.

2. KUROMiMi:
A stylish black formal jacket inspired by Kuromi’s character, designed with lace frills and a one-piece dress for ¥42,900 (tax included).
- Combines playfulness with a formal look, channeling the aesthetic appeal of the character.

3. Kuromi collar:
A unique black coat paired with a matching collar for ¥31,900 (tax included).
- Offers a chic and fashionable way to incorporate Kuromi into everyday and formal wear.

In summary, the Tokyo Soir and Sanrio collaboration brings an innovative approach to formal wear that resonates with the ideals of Gen Z, encouraging them to express their individuality while addressing the practicality of formal attire.