Wunderbar's Immedio Boost
2025-06-23 01:55:42

Wunderbar Implements BtoB SaaS 'immedio' to Enhance Sales Efficiency and Customer Engagement

Introducing Immedio



Wunderbar, a leading company in IP marketing solutions, has recently implemented the BtoB Web engagement tool 'immedio' offered by immedio, a startup based in Tokyo. This strategic move is aimed at enhancing Wunderbar's sales efficiency and improving customer engagement.

Background of Adoption


Wunderbar has faced challenges in managing its leads effectively since its sales team consisted of only two members. They were handling an average of five to six business negotiations per day, with limited capacity to address inbound inquiries or make outbound calls, leading to numerous leads slipping away without conversion into meetings. As the company launched new projects, the influx of leads increased, further overwhelming their existing capacity. It was clear that to keep up with demand, they needed to automate parts of their workflow. After careful consideration of different tools, Wunderbar decided to adopt immedio.

Changes After Implementing Immedio


Improvement in Lead Conversion Rates



Since the implementation of immedio, Wunderbar has successfully improved its lead conversion rate by over 10%. The tool has enabled the company to connect previously missed leads with business discussions more effectively, resulting in a direct increase in sales outcomes. Moreover, automating lead responses has significantly alleviated the workload on the already minimal sales team, allowing them to manage both inquiry responses and business negotiations more efficiently than before.

Flexible Operations and Contribution to Work Style Reform



Under their previous operational rules, such as returning inquiries within five minutes during working hours, many cases were postponed to late-night hours or required overtime. However, with immedio's introduction, Wunderbar has gained operational stability that permits a more flexible approach, reducing the burden of overtime. This change has fostered a healthier work environment, decreasing stress levels among the sales team and improving their overall working conditions. By providing a structure to achieve results with limited resources, immedio is proving to be a vital tool for Wunderbar.

Smooth Startup and Integration with Existing Systems



A noteworthy advantage of adopting immedio was its seamless integration with HubSpot, a tool that Wunderbar was already using. The low implementation hurdles typically associated with new software, such as connection costs and operational gaps, were minimized, providing the team with assurance as they ventured into this new system.

About Wunderbar


Wunderbar is headquartered in Shibuya, Tokyo, and is well-known for its comprehensive support services in IP marketing, including 'Skettt' and the entertainment economic media 'IP mag'. Under the leadership of CEO Keito Nagao, Wunderbar continues to innovate and enhance customer experiences through technology. For more information, visit Wunderbar's website.

About Immedio


Founded with the mission to increase meaningful connections in the business realm, immedio endeavors to foster encounters that can transform society. Their goal is to establish a world where creators and users can meet without stress at the right time, nurturing a future built on imagination and technology. Immedioprovides tools designed to maximize sales discussions and reduce missed opportunities during events. To learn more, visit Immedio's website.


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Topics Business Technology)

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