#USA #London #1664 #Robert Pattinson #Brady Corbet

1664 Welcomes Robert Pattinson as Global Brand Ambassador

In a remarkable new development, the premium French beer brand, 1664, has appointed the celebrated actor and producer Robert Pattinson as its inaugural global brand ambassador. This partnership not only highlights Pattinson’s illustrious career in the entertainment industry but also sets the stage for an innovative campaign aimed at redefining notions of good taste.

A Bold New Campaign

Slated to launch in 2026, the campaign will be a cinematic exploration directed by the respected filmmaker Brady Corbet. Having earned significant acclaim for his latest film, "The Brutalist," which was nominated for multiple Academy Awards, Corbet brings a unique perspective that perfectly aligns with 1664's vision. The collaborative effort aims to present a series of contrasting views on what constitutes good taste, emphasizing the diverse experiences of enjoying quality beer.

Uniting Distinctive Talents

This initiative marks a pivotal moment for 1664. With Pattinson’s distinctive style and Corbet’s cinematic excellence, the partnership aims to merge sophistication with an intriguing edge, elevating the brand’s identity. Nikola Maravic, the Global Marketing Director, expressed excitement about this ambitious venture, stating, "We are thrilled to combine Robert Pattinson and Brady Corbet, two modern-day icons, to create a campaign that stimulates the debate on good taste."

The collaboration symbolizes not only a fresh outlook on taste but also an effort to encourage social connection through the experience of enjoying 1664. Maravic elaborated, "This is more than just a partnership; it’s a deliberate statement that captures our goal to transform beer into a premium lifestyle choice."

Embracing Good Taste

By introducing Pattinson as the face of this campaign, 1664 aims to venture into new cultural territories and engage with audiences in innovative ways. The actor's involvement adds a layer of playful sophistication, emphasizing that enjoying 1664 is synonymous with good taste—a sentiment everyone can resonate with.

As the campaign unfolds, it promises to challenge conventional perceptions and foster engaging conversations surrounding what 'good taste' truly means. The anticipation builds as 1664 prepares to showcase this fresh narrative, marking just the beginning of an exhilarating journey.

A Refreshing Brew

1664 Blanc, the brand's flagship beer, is celebrated for its light and refreshing quality, complemented by subtle notes of spice and citrus. It embodies moments of enjoyment among friends, making it a perfect choice for various occasions. The partnership with Pattinson and Corbet signals a new direction for 1664, ensuring that drinkers can expect both quality and creativity with every sip.

Stay tuned for more details about this groundbreaking campaign and the vibrant glimpses of creativity it promises.