#Japan #Kyoto #Campaign #Wacoal #Pink Ribbon

Wacoal Group's Pink Ribbon Campaign

Wacoal Group, headquartered in Kyoto, Japan, is dedicated to promoting awareness around breast cancer detection, diagnosis, and treatment through its Pink Ribbon Campaign. As part of its efforts, Wacoal encourages individuals to develop a habit of self-checking for breast health. If any changes are noted, the campaign emphasizes the importance of consulting with a medical professional for timely action.

Every October, which is recognized as the breast cancer awareness month, Wacoal organizes a nationwide campaign promoting self-exams and education concerning breast health. For 2025, the campaign will extend to include PEACH JOHN, reaching almost 1,000 participating stores and online platforms. Customers who visit stores for fittings or make purchases through the Wacoal web store will trigger a donation of 10 yen to organizations committed to breast cancer activities, thereby supporting community initiatives without any out-of-pocket expense for the participants.

Features of Wacoal's Pink Ribbon Campaign

• - Self-Care Focus: Wacoal aims to elevate awareness around breast cancer and the significance of mammograms through this campaign, promoting regular check-ups and education about breast health.
• - 10 yen will be donated to pink ribbon organizations every time a customer partakes in a fitting or purchase, thereby eliminating any financial burden from their shoulders.
• - Wacoal will also implement diverse strategies, including a repost campaign on its official X account to further reach audiences and encourage participation.

Details of the 2025 Pink Ribbon Campaign

Duration: October 1st to October 31st, 2025.

• - In-Store Campaign: For each fitting or try-on at participating stores, Wacoal will donate 10 yen on behalf of the customer.
• - Web Store Campaign: Any purchase made on the Wacoal web store will contribute 10 yen per transaction to breast cancer organizations, ensuring that customers' purchases help promote awareness.
• - Social Media Campaign: Customers can contribute even further by reposting Wacoal’s promotional posts tagged with #WacoalPinkRibbon on their X accounts, triggering an additional 10 yen donation per repost.
• - Partnership with Pink Ribbon Kyoto: As part of its commitment, Wacoal collaborates with local entities, like doctors, nurses, and NPOs to organize seminars and awareness events that support breast cancer initiatives in Kyoto.

Previous Campaign Achievements

During last year's campaign, from October 1 to October 31, 2024, the in-store fitting campaign had a record of 185,933 participations, alongside 59,288 from online purchases, and 11,321 reposts on X. Altogether, these engagements resulted in a whopping 2,565,420 yen donated to various pink ribbon organizations, showing a significant increase in collective efforts to combat breast cancer.

Wacoal’s Comprehensive Breast Care Activities

Wacoal is committed to eliminating the hardship experienced by those affected by breast cancer through ongoing education, support, and providing vital resources over the past 50 years. They pioneered their Re'Mamma line of innerwear tailored for individuals after breast surgeries in 1974. Besides the Pink Ribbon initiative, Wacoal actively engages in collaborations with NPOs and advocates for screening to ensure every woman is empowered regarding her health.

Wacoal also offers specialized innerwear for women post-surgery, ensuring comfort during recovery. Supported by a team of dedicated advisors, clients can receive personalized fittings and advice at various Re'Mamma Rooms across Japan.

Breast Cancer Screening Care AIO

To enhance health convenience for its many female employees, Wacoal introduced the AIO, a mobile breast cancer screening unit, in 2009. Designed to increase access to screenings, this initiative makes mammography accessible at various locations eliminating the stress of travel for many women. In partnership with healthcare organizations, it serves thousands annually, contributing to increased awareness and early detection across communities.

Wacoal is dedicated to nurturing every individual's journey toward health and comfort, ensuring that they can experience the optimal blend of beauty, care, and quality of life.

Through its enduring commitment to the Pink Ribbon Campaign, Wacoal continues to be a beacon of hope and support for women everywhere.