#USA #New York #AI Marketing #Movable Ink #Da Vinci

Movable Ink Expands Da Vinci to Europe and Accelerates Product Suite

Introduction

In a significant move set to reshape the marketing landscape, Movable Ink, a leader in AI-driven personalisation, has announced the expansion of its innovative product, Da Vinci, into the European market. This development follows an unprecedented growth trajectory fueled by its Autonomous Marketing approach, providing brands with the tools to enhance customer engagement and drive revenue.

Record-Breaking Growth

The company recently shared that its cutting-edge technology has contributed to record-breaking growth, with clients reporting remarkable increases in both personalisation and efficiency. Adam Stambleck, President of Movable Ink, stated, “Da Vinci is redefining what's possible in marketing, delivering double-digit lifts in engagement and revenue.” Such advancements illustrate how modern marketers can seamlessly blend creativity with performance, a balance often perceived as challenging.

As Movable Ink expands its reach in Europe and delves into mobile marketing, it aims to set the benchmark for AI-powered personalisation on a grand scale. Notably, Currys, one of the UK’s leading omnichannel retailers, has achieved a staggering 50% increase in engagement and a 37% lift in incremental revenue through their use of Da Vinci.

The Impact of Da Vinci

Currys serves as a case study for the effectiveness of the Da Vinci solution. Krissy Williams, Head of CRM at Currys, highlighted the brand's priorities: to work smarter and faster toward significant commercial growth and enhanced customer engagement. The results speak for themselves; the operational and performance impacts experienced through the adoption of Da Vinci were realized within months rather than years.

On average, brands utilizing Da Vinci have recorded a 28% hike in conversions and a 35% uptick in revenue year-to-date. These statistics underscore the potential of AI to drive substantial financial outcomes, making a compelling case for brands seeking a competitive edge.

Upcoming Features and Innovations

Looking ahead, Movable Ink is committed to continuous innovation. One key addition to its product suite is Da Vinci for Mobile, set to launch in H1 2026. This feature will extend AI-driven personalisation capabilities to push notifications, SMS/RCS, in-app messaging, and beyond while offering cross-channel content insights. This rollout is particularly exciting, as it includes integration with Attentive, a leading mobile vendor.

Moreover, Movable Ink has demonstrated its dedication to governance and ethical AI through its recent achievement of ISO/IEC 42001 certification — a milestone that positions it among the first companies globally to conform to this rigorous standard. This certification marks a significant commitment to transparency, accountability, and responsible AI practices, augmenting its existing accolades, such as ISO/IEC 27001, ISO/IEC 27701, and SOC 2 certifications.

Conclusion

As Movable Ink carves a niche for itself in the European market, its pioneering approach with Da Vinci sets the stage for a new era of marketing. By equipping brands with the ability to engage customers through finely-tuned, AI-enhanced strategies, Movable Ink is not just leading the charge; it is reshaping the marketing industry's future landscape. With substantial support from esteemed clients and ongoing developments on the horizon, the company is well-positioned for sustained growth and innovation in the fast-evolving digital marketing realm.

For more information, visit movableink.com.