Trevelino/Keller Selected by CartiNova for Integrated Strategy
In a significant move, CartiNova has partnered with Trevelino/Keller, an esteemed agency known for its excellence in public relations, marketing, and creative services. This collaboration aims to elevate CartiNova's visibility and market presence in the highly competitive orthopedic field with innovative treatment alternatives.
A New Era in Orthopedic Care
Founded by Dr. Trevor Turner, a pioneer in regenerative orthopedics, CartiNova stands out by providing advanced, minimally invasive procedures for knee and spine ailments. The agency's approach isn't just about standard treatments; it focuses on personalized care tailored to individual patient needs. By integrating FDA-cleared fractional laser technology with regenerative biologics and data-driven movement analytics, CartiNova empowers patients to maintain their mobility and joint health without traditional surgery and long recovery times.
Dr. Turner articulates CartiNova’s mission concisely: "We aim to disrupt the conventional surgery-first mindset in orthopedics. By offering image-guided treatments that target the health of the tissues directly, we go beyond merely alleviating symptoms."
The Strategic Choice
Choosing Trevelino/Keller was a deliberate and strategic decision for CartiNova. Dr. Turner recognized the agency's wealth of experience in the medical technology sector, particularly regarding disruptive healthcare solutions. The agency's comprehensive strategic communications plan is designed to boost CartiNova's visibility in Atlanta and enhance its reach across the nation.
Among the agency's tasks will be targeted media outreach, public relations strategy, and social media management, ensuring CartiNova connects effectively with key healthcare audiences. Furthermore, Trevelino/Keller is responsible for building CartiNova’s web presence and implementing a robust SEO strategy that will enhance the brand's digital visibility amidst stiff orthopedic market competition.
Emphasizing Personalization and Innovation
CartiNova differentiates itself with a personalized approach to orthopedic care. Unlike conventional practices that offer one-size-fits-all solutions, CartiNova's methodologies are adapted to each patient, considering factors such as anatomical differences, activity levels, and performance goals. This level of individualized care not only transforms patient experiences but also signifies a broader shift towards more tailored healthcare solutions.
Dean Trevelino, co-CEO of Trevelino/Keller, reflects on the partnership, stating, "With increasing sports-related injuries and conditions affecting diverse age groups, the non-invasive technologies we utilize, such as the Regenelase laser at CartiNova, ensure that patients do not have to forgo the activities they love as they age."
The Future of CartiNova
As CartiNova prepares to leverage its collaboration with Trevelino/Keller, it stands poised to redefine the orthopedic landscape. By aligning innovative treatment methodologies with strategic marketing, CartiNova is set to make significant strides in how orthopedic care is perceived and delivered. CartiNova aims to attract individuals seeking alternatives to invasive surgical procedures while elevating the standard of care in the orthopedic sector through its evidence-based practices and patient-first philosophy.
This partnership exemplifies how modern medical practices can benefit from forward-thinking strategies that emphasize growth, innovation, and patient satisfaction. As CartiNova takes its next steps, it’s clear that its dedication to patient-centric, non-invasive care is at the forefront of transforming orthopedic treatment approaches, making this collaboration with Trevelino/Keller an exciting development in the field.
About Trevelino/Keller
Trevelino/Keller is a nationally recognized Integrated PR+Mkt+Creative agency delivering award-winning branding and growth strategies. The firm emphasizes embracing disruptive technologies in various industries, including healthcare and technology. Following its acquisition of Marsden Marketing in 2024, the agency has further expanded its capabilities, earning recognition in multiple national industry rankings.
About CartiNova
CartiNova is an advanced regenerative medicine platform that redefines orthopedic care with minimally invasive options that prioritize patient recovery and long-term joint health. With a strong focus on data-driven analytics and individualized treatment plans, CartiNova is committed to offering innovative solutions for those seeking alternatives to traditional surgical methods.
To learn more about CartiNova, visit their website at
CartiNova.