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Seminar on Hit Products and Genuine Frustration

On June 25, 2025, from 12:15 to 12:45 PM, SEEDER Inc. will host an enlightening online seminar focused on product development and marketing insights. This engaging session aims to unravel the mysteries behind successful products, encouraging participants to uncover the potential ideas hidden within everyday frustrations and discomforts.

The Concept of 'Genuine Frustration'

Often, we experience a sense of unease or irritation with products we use daily. These feelings may serve as the seeds of innovative ideas waiting to be cultivated. At this seminar, SEEDER introduces the concept of 'Genuine Frustration Thinking'—a framework that helps identify the origins of successful products by examining the underlying dissatisfaction that inspired them.

Participants will learn how problems that seem trivial often lead to significant business opportunities. By understanding the origins of hit products, attendees can discover fresh insights that could influence their work.

Seminar Highlights

The seminar will delve into key content areas:
1. Exploring the Essence of 'Genuine Frustration Thinking': Why does the feeling of 'this should not be the case' represent a business opportunity? We’ll investigate the sources of frustration behind popular products and how they drive innovation.

2. Decoding Hit Products Through Frustration: What dissatisfaction sparked the creation of a particular product? By utilizing real-world examples, we will explore consumer insights that provide clarity into business decisions.

3. Transforming Frustrations into Innovations: Learn how to turn overlooked discomforts into the seeds of creative ideas. This segment will provide actionable approaches and perspectives for product developers and marketers.

Who Should Attend?

This seminar is ideal for professionals involved in product and service development who wish to gain a fresh perspective on consumer behavior. It will cater to:

• - Those curious about why hit products resonate with consumers and their underlying causes.
• - Product and service development professionals seeking inspiration from authentic consumer insights.
• - Individuals interested in the concept of 'Genuine Frustration Thinking' and its applications.
• - Stakeholders aiming to be sensitive to unarticulated consumer frustrations.

Learning Outcomes

Participants will leave the session equipped with:

• - A new perspective on transforming frustrations into actionable ideas.
• - The ability to articulate 'frustrations' that can lead to product innovation, which often eludes typical quantitative research.
• - Insights that help retrace the origins of their own products and services.
• - Insightful questions to bring to future planning meetings that can spark discussions about consumer needs.

Could unvoiced frustrations and dissatisfaction from consumers inspire your next innovative idea? Join us to explore these insights and stimulate your creativity. This informal session is designed to be enjoyed like a podcast during your lunch break!

Event Details

• - Date & Time: June 25, 2025, 12:15 PM - 12:45 PM
• - Format: Online (Zoom Webinar)
• - Cost: Free
• - Hosted by: SEEDER Inc.

Don’t miss out on this opportunity to delve into the world of consumer insights!

For more information and to register, please visit:
SEEDER Registration

Contact Us:

• - Phone: 03-4572-0697
• - Email: info@sd-g.jp
• - Company Overview: SEEDER Inc.