Winder Farms Reverts to Family Ownership After Two Decades

The Return of Winder Farms to Family Roots

After two decades under different ownership, Winder Farms has made its triumphant return to the hands of the Winder family, marking a historic transition for this iconic Utah-based brand. Founded in 1880, Winder Farms has served generations of families with high-quality dairy products and remains the oldest continuously operating food and beverage company in Utah.

James Winder, who has taken the helm as managing partner, leads a group of investors in this acquisition that symbolizes much more than just a business transaction. "This is a legacy for us. We don't just see it as a company; it represents our family's history and values over the last 145 years," stated James Winder during the announcement.

The Winder family is committed to preserving the integrity of their name while looking to the future. They plan to modernize the brand’s digital presence, broaden distribution and retail channels, and expand their product lineup. James elaborated on their vision, expressing the desire to reintroduce popular historical products alongside newly developed offerings to cater to today's consumers.

Commitment to Quality and Community

Winder Farms has built its reputation around trust and quality through decades of service, from the days of horse-drawn milk wagons to today’s streamlined delivery systems. Recognizing the importance of community, the Winder family is dedicated to maintaining the brand's core values while fostering growth. The re-acquisition ensures that Winder Farms remains a beloved staple in the local community, supporting local economies and providing employment opportunities.

Currently, Winder Farms products can be ordered online via its new digital platform or purchased at various local grocery stores including Smith's, Harmons, and Fresh Market. Recognizing the changing landscape of consumer preferences, particularly in light of the pandemic, Winder Farms is also revisiting the market for home delivery. Following the closure of its home delivery segment in 2019, the company is aiming to re-engage past customers through improved online shopping options, fulfilling orders either for delivery or pickup.

"We understand that today's consumer is looking for convenience without sacrificing quality. Our aim is to adjust our services to fit that demand," James Winder stated. Early indicators suggest that the new online platform is resonating well with customers, as the family seeks to re-establish a strong connection with the community.

Looking Ahead: New Products on the Horizon

As part of their strategy to innovate, Winder Farms is planning to launch new products, including a highly anticipated chocolate milk variant. James Winder emphasized the importance of catering to modern families while remaining faithful to the brand's legacy of excellence. They’re not only intent on reviving the products that made Winder Farms a household name in the state but are also keenly focused on introducing new items that resonate with contemporary tastes.

With strong existing relationships with retailers such as Smith's and Associated Food Stores, Winder Farms is poised for significant growth. The Winder family plans to leverage these partnerships to explore new distribution channels and geographical markets, ensuring that more consumers can enjoy Winder Farms' quality offerings.

In conclusion, the return of Winder Farms to family ownership aligns with the company's dedication to quality service and community engagement. The Winder family is setting the stage for a new era, ensuring that their products can continue enriching Utah families, maintaining the legacy while innovating for the future.