Douglas Elliman Welcomes Natalie Passerini as New Chief Marketing Officer Amid Brand Revamp

Douglas Elliman Welcomes a Visionary Leader

Douglas Elliman Realty, renowned as the premier luxury real estate brokerage in the United States, proudly announces the appointment of Natalie Passerini as its Chief Marketing Officer. This strategic decision marks a crucial moment for the company, as it embarks on a transformative journey aimed at reshaping its brand identity and stakeholder engagement strategies. Having previously served as Vice President of Marketing, Passerini returns to the helm of Douglas Elliman at a time when the firm is intensifying its commitment to elevating agent visibility and strengthening its market leadership.

A Vision for Growth

In her new role, Passerini will lead the strategic initiatives for Douglas Elliman’s comprehensive marketing platform, which is expected to integrate various facets of real estate marketing from advertising and event management to innovative SEO techniques and customized agent branding. This broad scope is designed to equip agents with the cutting-edge tools they require to thrive in a highly competitive luxury market. Passerini's vision signals a progressive approach as she aims to modernize the user's experience, making it easier for agents to connect with potential buyers and build lasting relationships in the ever-evolving real estate landscape.

Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc., expressed his excitement: "Natalie embodies the innovative spirit we needed during this pivotal transition. Her return as CMO represents the bold shift we're embracing to position Douglas Elliman for sustained success."

Natalie Passerini’s Impressive Expertise

With over 15 years of dedicated experience in driving brand growth and enhancing revenue streams across various segments of the real estate sector—including residential, luxury, new development, and commercial—Passerini is uniquely qualified for this role. She has held senior leadership positions at prominent firms like Sotheby’s International Realty and PlanOmatic, where her strategic marketing efforts have supported sales exceeding hundreds of billions of dollars.

Having a reputation for crafting compelling narratives that merge luxury branding with measurable growth, Passerini has a successful history of collaborating closely with top-tier agents, developers, and institutional clients to harness modern storytelling methods, elevating their market presence.

"What sets Douglas Elliman apart is undoubtedly its agents—their knowledge, networks, and entrepreneurial drive," commented Passerini. "As I step back into this role as CMO, it feels like coming full circle. We are on the brink of an exciting evolution that will amplify our agents' voices and give them the competitive edge they need in premier real estate markets across the globe."

A New Creative Direction

This announcement comes on the heels of a partnership formed with the highly acclaimed creative agency, Watson, tasked with redefining the Douglas Elliman brand identity tailored to meet modern luxury market demands. Passerini will spearhead this creative charge, ensuring that the branding resonates with current and prospective clientele while aligning with the company's commitment to excellence and innovation.

About Douglas Elliman Inc.

Douglas Elliman Inc. (NYSE: DOUG) is the parent company of Douglas Elliman Realty, one of the largest residential brokerage firms in the country, boasting operations in New York City, Long Island, the Hamptons, and various states including California, Texas, Florida, and more. Through extensive investment in progressive property technology solutions and real estate services, including marketing, mortgages, and escrow services, Douglas Elliman continues to redefine luxury real estate.

For more information, you can visit our website at www.elliman.com. Investors and media alike are encouraged to keep abreast of Douglas Elliman Inc.'s latest developments via our online platforms.

In summary, Natalie Passerini’s return as CMO is not just a homecoming; it signifies the dawn of a new era for Douglas Elliman as it prepares to set higher standards in the luxury real estate market. With her leadership and innovative strategies, the company is poised for substantial growth and recognition in an increasingly competitive landscape.