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IDX Appoints Adam Holloway as Chief Creative Officer

On October 15, 2026, IDX, a global strategic communications and performance marketing agency, announced the appointment of Adam Holloway as their new Chief Creative Officer. With a mission to strengthen their multi-market content strategy and brand engagement, Holloway joins IDX in early November, taking over a critical role in shaping the agency's creative direction.

A Strong Background in Creative Leadership

Holloway comes to IDX with over 11 years of experience at Emperor, a top corporate communications agency, where he also served as Chief Creative Officer. During his tenure at Emperor, he played an instrumental role in refining the agency's creative capabilities, focusing on brand development, employee engagement, and corporate communications. His expertise makes him an ideal fit for IDX as the agency seeks to enhance its creative offerings and meet growing client demands across diverse sectors worldwide.

Focus on Audience-Centric Solutions

In his new role, Holloway will be primarily responsible for overseeing the quality and consistency of creative work within IDX's U.K., U.S., and international operations. His objective is clear: to deliver powerful and audience-centric solutions that resonate with clients and their stakeholders. This approach aims to simplify complex corporate narratives and enhance communication strategies. By prioritizing creative thinking from the early stages of client conversations, Holloway plans to foster collaboration across IDX’s teams spread across its global hubs in the U.K., U.S., and India.

Aligning Creativity with Strategy

IDX emphasizes that creativity should be integral to strategic discussions rather than an afterthought. Adam Holloway's vision aligns with IDX's commitment to delivering top-notch creative services that solve real business challenges for their clients. From film and digital content to comprehensive brand strategies, his leadership is expected to produce more innovative and engaging solutions.

Crispin Beale, the Worldwide CEO of IDX, stated, "Putting our clients first means providing creative work that genuinely addresses their business issues and engages their audiences effectively." Holloway’s proven track record in raising creative standards while uniting interdisciplinary teams will be pivotal for the agency’s global ambition.

Investment in Leadership and Talent Development

The appointment of Adam Holloway is part of IDX's broader strategy to invest in its leadership team in response to a sustained period of operational growth, shifting client demands, and the agency's ongoing international expansion. Alongside Holloway, IDX has also brought on Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP of Customer Success. Furthermore, a new Data and Insights team has been established in Geneva to enhance the agency's capabilities in data-driven decision-making.

Holloway expressed enthusiasm for his new role, stating, "I’m looking forward to knowing the business better, getting to know our clients and teams, and building on the strong momentum already in place at IDX. Our diverse talents across different locations provide a brilliant foundation for collaboration and creativity."

A Vision for the Future

IDX's commitment to client-centricity and creative excellence is driving a reshaped narrative in multi-market strategies, particularly at a time when consumer engagement is more competitive than ever. By infusing creativity into a strategic framework, Adam Holloway is expected to lead IDX into a new era of innovative communications, reaffirming the agency's place as a leader in the global market.

For more information about IDX and their services, visit www.idx.inc.