MetLife Designates Two New Agencies as Magnet Agencies in Japan

MetLife Life Insurance Company, led by CEO Dirk Osteen, recently announced the designation of two additional agencies as Magnet Agencies, achieving a total of 70 by 2026. These designated agencies exemplify a strong brand presence that attracts customers who desire to purchase insurance or seek financial advice.

The concept of Magnet Agencies was created to identify agencies that are committed to sustainable management while being deeply rooted in their local communities. They are evaluated based not only on their sales performance but also on educational systems, sales processes, and internal controls, providing a comprehensive assessment of their business quality. The certification process involves three stages: preliminary evaluation, structural assessment confirmation, and site visit verification, determining the eligibility for designation.

Newly Certified Magnet Agencies


  • - Wao Nas Co., Ltd. (Sendai City, Miyagi Prefecture)
  • - Real Coordinate Co., Ltd. (Kurayoshi City, Tottori Prefecture)

As of January 2026, there will be further updates on the nationwide Magnet Agencies available in the provided supplementary material. Also, more detailed information on each Magnet Agency can be found on MetLife's official website: MetLife Magnet Agencies.

MetLife aims to support the growth of Magnet Agencies, which serve as representative insurance and financial service providers in local communities, effectively attracting customers, employees, and residents like a magnet. This commitment is in line with the evolving customer needs and purchasing behaviors related to life insurance, emphasizing the essential role these agencies play in the insurance landscape.

About MetLife


MetLife has been pioneering in Japan as the first foreign life insurance company since it began operations in 1973. Today, as a subsidiary of the prominent American MetLife Group, it continuously strives to accompany customers in selecting optimal coverage. Through diverse sales channels, MetLife is dedicated to providing innovative products that cater to a wide range of risks for both individual and corporate clients. For more information, visit their website at www.metlife.co.jp.

Topics Business Technology)

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