Ogee's National Expansion at Bluemercury
Ogee, the celebrated luxury skincare and makeup brand known for its organic offerings, has made an impressive announcement: it will fully distribute its products across all Bluemercury locations nationwide by March 2025. This significant milestone follows a successful partnership which began in September 2022, when the brand first launched its products on Bluemercury.com.
By the spring of 2023, Ogee had already extended its reach to ten selected Bluemercury stores, laying the groundwork for this upcoming nationwide expansion. The move comes after positive consumer feedback and robust sales performance during the early rollout. Abbott Stark, Co-Founder and Chief Product Officer of Ogee, remarked on this journey, stating, "Our collaboration with Bluemercury has been transformative, mirroring our shared dedication to providing certified organic products that prioritize health and sustainability."
A Passion for Clean Beauty
Ogee has always placed a high premium on creating effective skincare and makeup without compromising on its ecological values. Stark continues, "We are dedicated to developing products that not only perform exceptionally but also maintain our commitment to sustainability. The enthusiasm from Bluemercury shoppers has been overwhelming, and we are excited to share our complete product assortment with beauty enthusiasts across the nation."
Leigh Quilhot, Managing Director of Merchandising at Bluemercury, expressed the brand's rising popularity, highlighting how Ogee has garnered a loyal customer base since the partnership commenced. "Ogee has quickly become a favorite among our clients. With their organic formulations and beautiful color payoff, the products have resonated exceptionally well with our customers."
Meeting Consumer Demand
The decision to expand Ogee's availability to all Bluemercury locations springs from a strong demand observed in the initial launch stores and the overall impressive sales trends. It reflects a growing interest among consumers for premium beauty products that are both clean and effective, aligning perfectly with Ogee's mission to promote sustainable beauty practices.
Beauty lovers can expect to find a range of Ogee's celebrated products, including the Contour Collection, Sculpted Face Sticks, Complexion Perfecting Tinted Serum, and Beyond Clean Volumizing Mascara. With this rollout, Ogee aims to ensure that certified organic luxury beauty products are accessible to a broader audience, blending clean ingredients with robust performance.
About Ogee
Founded with the ideal of merging high-performance skincare with certified organic ingredients, Ogee’s philosophy revolves around sustainability. Their products are not only cruelty-free but also avoid harmful components such as synthetic fragrances, parabens, and phthalates. All Ogee products are certified according to the rigorous NSF/ANSI 305 Organic Personal Care Standard, ensuring they contain at least 70% organic ingredients that have undergone third-party scrutiny from cultivation until they are bottled.
About Bluemercury
Bluemercury has established itself as a leader in the luxury beauty landscape with its client-centric approach. The brand is known for its personalized service and curated selection of high-quality products, making it a prime destination for beauty enthusiasts across the United States. As Bluemercury continues to evolve, its commitment remains rooted in providing exceptional customer service and expertise in beauty, reinforcing its position as the ultimate specialist in meeting the diverse needs of its clientele.
For further details on Ogee's products and the upcoming national rollout at Bluemercury, visit
Bluemercury's official website.