Chrono24 Unveils New Brand Identity and Global Campaign 'Time Is Our Thing'

Chrono24's Bold New Branding and Global Campaign

Chrono24, one of the largest online marketplaces for luxury watches globally, has officially unveiled a completely refreshed brand identity along with the launch of its new global campaign titled 'Time Is Our Thing'. This innovative approach is set to redefine how consumers perceive luxury watches and strengthen the connections between the brand and its partners, aimed at fostering sustainable growth moving forward.

A New Dawn for Chrono24

Based in Karlsruhe, Germany, Chrono24 is stepping into a new era with a revamped logo, contemporary design aesthetics, and a more defined brand voice. The goal of this rebranding initiative is crystal clear: to position Chrono24 as the go-to name for luxury watches, no matter where you are in the world. In the words of CEO Karsten Keller, “We remain committed to our roots while evolving to embrace the future. This new identity reflects the passion, trust, and innovation that we stand for in the luxury watch industry, serving as a foundation for building stronger relationships with watch enthusiasts and partners across the globe.”

With the clear ambition to make Chrono24 synonymous with luxury watches anywhere on the globe, this initiative focuses not only on aesthetics but also aims to enhance customer engagement and fortify partnerships, ultimately leading to long-term evolution in the brand’s market presence.

Launching 'Time Is Our Thing'

Alongside the rebranding, Chrono24 has initiated its global campaign, 'Time Is Our Thing', designed to strengthen its positioning as a trusted platform for watch lovers around the world. This campaign seeks to deliver a consistent premium experience at all touchpoints, showcasing an updated, approachable image of the brand.

“There’s a deep connection between our love for watches and the stories and emotions tied to significant moments in life,” shares Nick de Jong, Marketing Director at Chrono24. “Through 'Time Is Our Thing', we aim to express this passion and share it with a global community.” This initiative incorporates cultural research, interviews with prominent figures in the watch community, and personal narratives sourced from over 600,000 Instagram followers, providing a rich tapestry of insights and perspectives.

Building Connections Through Partnerships

Chrono24 is committed to establishing long-term partnerships with influential figures across design, lifestyle, and watch industries. These collaborations will not only amplify the brand's message but will also breathe life into the new brand identity, placing Chrono24 at the intersection of watch culture and modern lifestyle. The integration of diverse communities and creative formats within the campaign underscores its intention to resonate with audiences at a global scale.

As part of this rebranding, Chrono24 continues to assure customers of safety, transparency, and inclusivity in their buying and selling experiences of watches. The platform boasts the largest selection of new, vintage, and pre-owned watches available, meeting the desires of countless watch enthusiasts.

Discover More

For anyone interested in the fascinating world of luxury timepieces or looking to engage with Chrono24's new offerings, the campaign's promotional video is available for viewing on their website.

About Chrono24

Founded in 2003, Chrono24 has emerged as a leader in the online luxury watch marketplace, operating globally with over 3,000 vendors from more than 120 countries and listing around 540,000 watches on its platform. With a monthly visitor count of approximately 9 million, Chrono24 is committed to providing an unparalleled selection of timepieces from new to antique models while ensuring trust and reliability in every transaction. With teams based in Germany (Karlsruhe, Berlin), the United States (New York, Miami), Japan (Tokyo), and China (Hong Kong), Chrono24 proudly employs around 350 talented individuals.

Follow their journey through social media, including their official Instagram account @chrono24.japan for updates and insights.

For more details, visit Chrono24's official website or check out their active social media presence on X, Facebook, and Instagram.