Rich Products Teams Up with Funfetti to Launch Exciting New Cake Options

Rich Products Expands Dessert Line with Funfetti Collaboration



Rich Products Corporation, a global, family-owned food enterprise based in Buffalo, New York, has partnered with the beloved Funfetti® brand to launch an innovative dessert option: the Funfetti® 5" Uniced Round Cake Layer. This new addition to their product lineup is strategically designed to cater to bakeries looking to enhance their celebration offerings while minimizing labor and preparation time.

A Sweet Partnership


With rich hues of colorful candy bits and a nostalgic birthday cake flavor, the newest cake layer promises to delight consumers and bakers alike. As Alvino Battistoni, the vice president of ISBD Direct Chains at Rich Products, points out, “Consumers love the Funfetti brand – it's fun, versatile, and evocative of special celebrations.” The Funfetti 5” cake layer allows bakeries to transform the cake into unique creations that are not just delicious but also visually appealing, thus elevating their customer experience.

This convenient cake layer boasts an impressive shelf life of 365 days when frozen and up to five days in refrigeration, ensuring that bakeries can keep their inventory fresh and appealing throughout the year. This level of versatility means that bakeries will have the flexibility to create customized desserts for any joyous occasion, catering to consumer desires effectively.

Expanding the Funfetti Brand


This launch is more than just a new product; it signifies the growth of the Funfetti portfolio since its introduction in 2024. Previously recognized as the first and only fully finished Funfetti dessert solutions for in-store bakeries, this new cake layer joins a distinguished lineup aimed at streamlining bakery operations by reducing labor and preparation costs. The Funfetti range not only includes this new cake layer but also features other delightful treats:

  • - Funfetti® Ice Cream Cake: A round cake that serves up to nine people, combining vanilla birthday cake-flavored ice cream with colorful sprinkles and whipped icing.
  • - Funfetti® Celebration Cake: A quarter-sheet cake loaded with candy bits and topped with Buttercreme icing, perfect for any festive celebration.
  • - Funfetti® Cheesecake: A deliciously rich cheesecake packed with birthday cake flavor, featuring candy bits and a graham cracker crust, available as ready-to-serve slices.
  • - Funfetti® Cookie Cake: A personalized message cookie cake filled with colorful candy bits to create celebratory personalized desserts in no time.
  • - Funfetti® Cake Parfait Cups: Grab-and-go options that deliver instant indulgence with minimal effort.
  • - Funfetti® Bettercreme: A whipped icing product that adds a smooth vanilla flavor and festive sprinkles to any dessert.

Furthering Their Mission


Dan Anglemyer, the Chief Operating Officer of Hometown Food Company, believes that this collaboration reflects a shared passion for bringing joy to families through treats that transform everyday moments into celebrations. With a focus on creativity and quality, Rich Products aims to enhance and innovate within the food industry, ensuring that their partners can leverage strong product portfolios and industry expertise.

The Funfetti 5" Uniced Round Cake Layer and other products in the Funfetti family are now available to in-store bakeries across the United States. Retailers looking to uplift their dessert offerings will find these products instrumental in delivering quality sweets that attract and engage customers year-round.”

To explore the full array of Funfetti products and learn how they can enrich your bakery's offerings, visit Rich's Funfetti page. Rich Products Corporation continues to pave the way in the food industry, offering diverse and exciting solutions to bakers and consumers alike. As they say, “Infinite Possibilities. One Family.”

Topics Consumer Products & Retail)

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