#Japan #Niigata #Tsunan Brewery #AI Promotion Agent #Sake Marketing

Tsunan Brewery Launches AI-Powered Promotion Agent for Enhanced Marketing

Tsunan Brewery, located in Tsunan Town, Niigata Prefecture, has embarked on an innovative journey in marketing by introducing a beta version of an AI Promotion Agent. This initiative is in collaboration with Space Seed Holdings, a Tokyo-based company. The aim is to enhance the brewery's marketing and promotional efforts for its products.

A New Path with AI Technology

This initiative represents a significant step towards merging traditional sake production with modern technology. The brewery is known for its distinguished products, such as the award-winning GO DINER and the newly launched GO SPARKLING GOLD. With the AI agent, Tsunan Brewery seeks to connect its rich information resources with promotional needs to better market products both domestically and internationally. The primary objective is to elevate awareness of their GO brand series and seasonal products aimed at overseas markets.

How the AI Promotion Agent Works

The AI agent operates by taking input related to target products and customer profiles, automatically proposing and supporting various marketing strategies. Here are some of the features it offers:

• - Support for KGI/KPI Design: Helping define key growth indicators and performance metrics.
• - Automatic Generation of Press Releases and Landing Pages: Streamlining content creation for digital presence.
• - Campaign Planning Suggestions: Including ideas for events on e-commerce platforms and social media.

The concept diagram of the AI Promotion Agent illustrates its function clearly, showcasing how it can stand as a core element in modern marketing strategies for breweries.

Current Testing and Future Outlook

Currently, Tsunan Brewery uses this system in various scenarios, such as:

• - Automated Creation of Multilingual Press Releases: Aimed at enhancing overseas outreach.
• - Support for Seasonal Product Campaign Materials: Ensuring timely and relevant promotions throughout the year.
• - Optimizing Copywriting Based on Target Customer Profiles: Tailoring messages to specific audiences.

Looking ahead, the brewery is considering integrating user purchase data and social media trends to optimize strategies further. This approach is part of a broader vision to develop a next-generation sake production model by fusing digital innovation with traditional brewing practices. The goal is not only to communicate the unique allure of local sake effectively but also to create new market connections.

About Space Seed Holdings

Space Seed Holdings operates with the mission of bringing science fiction into reality, focusing on investment, research, and venture building in deep tech related to space. Their program, Fermentation and Longevity Fund, aims to implement fermentation and longevity technologies to address social issues. By 2040, they aspire to equip humanity with the necessary technologies for living in space, collaborating with various stakeholders in this ambitious journey.

Space Seed Holdings Website

About Tsunan Brewery

Tsunan Brewery is renowned for its sake produced in one of Japan's premier heavy snowfall regions. The brewery creatively utilizes natural water sourced from mountains standing over 2,000 meters high. Utilizing local rice, such as Gohyakumangoku and Uonuma Koshihikari, their brewing process is a harmonious blend of coexistence with nature and innovative techniques. They brand themselves with the concept "Brew for Future – Brewing a Coexisting Future" and proudly achieved first place in the Niigata Governor's Award at the Echigo-style Sake Brewing Techniques Championship in 2025.

Learn More About Tsunan Brewery