#Rust-Oleum #Spray It Forward #Mural Program

Rust-Oleum's "Spray It Forward" Mural Initiative

Rust-Oleum, an esteemed name in paints and coatings since 1921, is amplifying its dedication to community and creativity with the introduction of its innovative "Spray It Forward" mural program. This program is more than just a marketing strategy; it aims to foster connections within neighborhoods through the unifying power of art and cultural storytelling.

At the core of this initiative is Rust-O™, the company’s first spray paint line tailored specifically for artists. With vibrant colors and exceptional performance, Rust-O™ empowers muralists to unleash their creativity, crafting murals that resonate with the essence of their respective communities while subtly paying homage to Rust-Oleum’s rich history in supporting the arts.

Natalie Klemko, product manager at Rust-Oleum, emphasizes the transformative power of art, stating, "Art has a profound ability to connect people and tell meaningful stories. The Spray It Forward program and Rust-O Artist Spray Paint ensure artists have the tools they need to make an impact. Together, we're creating spaces that help communities feel seen, valued, and inspired."

The Impact of Community-Centric Mural Projects

Several exciting mural projects are on the horizon for 2025, each showcasing unique stories and cultural elements from their communities. Here’s a glimpse of some notable projects:

Battle Bandera Boxing Club – Chicago, Ill.

Renowned muralist Ali Six is set to enrich Humboldt Park, showcasing Puerto Rican heritage through his mural at the Battle Bandera Boxing Club. With symbols like the Coqui frog as a fierce boxer and a Pan-African-influenced Puerto Rican flag, the mural embodies cultural pride and serves as a visual testament to community resilience and a commitment to violence prevention.

Attleboro Maker's Festival – Attleboro, Mass.

Local artist Nick Gilbert will create a mural celebrating Attleboro’s industrious past and vibrant innovation during the Maker's Festival. The mural aims to connect the city's rich industrial history with its modern creative spirit, establishing a visual dialogue between the past and present.

Carolina Beach Mural Fest – Carolina Beach, N.C.

The Carolina Beach Mural Project, a nonprofit dedicated to honoring local culture and history, will hold its inaugural Mural Fest to celebrate the area's centennial. Seven talented muralists will use Rust-O Artist Spray Paint to produce artworks that reflect the region's heritage, encapsulating the essence of Carolina Beach and inspiring both locals and tourists alike.

Kenosha Downtown Mural Project – Kenosha, Wis.

Directed by the Kenosha Community Foundation, this project focuses on highlighting community strength through art. Esteemed artist Ese Dionisio will create a breathtaking 5,000-square-foot mural that breathes new life into downtown Kenosha, symbolizing unity and resilience.

Honoring Artistic Talent

The "Spray It Forward" initiative also acknowledges existing murals that exemplify exceptional cultural expression and artistry. One such mural is Venazir Martinez's SOMA Pilipinas mural in San Francisco, which received Rust-Oleum's Dream Big Award as part of the 2025 National Mural Awards. Situated in the heart of the Filipino American cultural district, this vibrant piece celebrates Filipino heritage and the contributions of immigrants while beautifully telling the multifaceted stories that shape the community.

Rust-Oleum encourages artists and nonprofits to share their visions and become part of the