JLL Supports the Sale of The Beach Tower Okinawa Hotel to Japan Hotel REIT

JLL's Strategic Support in the Sale of The Beach Tower Okinawa

On August 17, 2026, JLL, a leading global real estate services firm based in Chicago, proudly announced its role in facilitating the sale of The Beach Tower Okinawa, a prominent beachfront resort located within the vibrant American Village in Chatan, Okinawa. This massive hotel comprising 280 rooms sits along pristine shores, making it a coveted destination for tourists from around the world.

The Beach Tower Okinawa stands out not just for its location, but also for its proximity to an array of commercial, dining, and entertainment establishments. This year-round appeal ensures steady demand from both tourists and visitors seeking shopping and events. Additionally, the hotel's appeal is heightened by the nearby U.S. military base, which generates consistent lodging needs, catering to a diverse customer base.

Naoki Kogure, Executive Vice President of JLL's Japan Hotels and Hospitality Group, stated, “The hotel market in Okinawa continues to attract significant investor attention, bolstered by the resurgence of domestic tourism and a rebound in inbound demand. The Beach Tower Okinawa is a competitively positioned hotel asset in the Chatan area, combining a beachfront location with high accessibility. We are pleased to have supported the seller’s investment strategy through this transaction. JLL aims to continue leveraging its expertise and extensive domestic and international network to meet a variety of client needs in the hospitality sector.”

According to recent JLL research, investment demand for hotel assets in Japan remains robust as we head into 2026. The market environment, characterized by large transactions and investment activity, revealed that hotels accounted for 12% of Japan's total investment volume in the first half of 2026.

About JLL

JLL (NYSE: JLL) operates in over 80 countries, boasting approximately 112,000 employees as of June 30, 2026. For over two centuries, JLL has supported clients in various sectors, including office, retail, industrial, hotels, residential, and data centers, providing services such as leasing, sales, investments, construction project management, and facility management.

With a reported revenue of $26.1 billion for 2025 and recognition as a Fortune 500® company, JLL aims to "shape the future of real estate for a better world." The firm is committed to guiding its clients, employees, and local communities towards a brighter future. By leveraging extensive data and cutting-edge technology, JLL offers comprehensive real estate services tailored to a wide range of industry clients. Its affiliate, LaSalle Investment Management, provides real estate investment management services that cater to global investor needs.

For more information, visit JLL's website.