#Japan #Tokyo #Collaboration #SNIDEL #Barbour

SNIDEL's Exclusive Barbour Collection Unveiled

On September 17, 2023, SNIDEL, the renowned women's fashion label operated by Mash Style Lab, unveiled their first exclusive collection in collaboration with the iconic British brand, Barbour. This exclusive line, which includes outerwear and accessories, is set to be available at SNIDEL's official online store and select department stores starting September 18.

Barbour's Classic Inspiration

The collection features a unique jacket based on Barbour’s best-selling 'TRANSPORT' model, which was inspired by mountain bikers in the 90s. This jacket showcases modern design elements while retaining vintage attributes like the signature corduroy collar, a loose masculine silhouette, and a stylish checkered lining. To align with contemporary trends, SNIDEL has simplified the jacket by reducing embellishments, making it a versatile addition for any wardrobe. Available in a soft pink-beige and other complementary colors, this special edition jacket is a must-have for fashion enthusiasts.

Product Details:

• - Jacket Colors: Pink Beige, Black, Ivory, Brown
• - Sizes: 0, 1
• - Price: ¥58,300 (tax included)

Feminine Touch with A Classic Scarf

Additionally, the collection includes a beautifully crafted Barbour scarf, made from a luxurious wool-cashmere blend. The scarf features Barbour's classic signature check design available in soft beige and pink shades, making it easy to pair with various feminine styles. This exquisite accessory not only enhances any outfit but also makes for a perfect gift.

Scarf Details:

• - Scarf Colors: Beige, Pink
• - Size: Free
• - Price: ¥9,900 (tax included)

Availability and Launch Date

The collection will officially launch online at noon on September 18, 2023. Customers can access the collection through the following platforms:

• - SNIDEL Official Online Store
• - USAGI ONLINE
• - MASH STORE App

For those interested in exploring the collection in-person, all SNIDEL retail locations across Japan will start selling the items from the same day.

About Barbour

Founded in 1894 by John Barbour in South Shields, a coastal town in Northeast England, Barbour originally catered to the needs of harbor workers, developing waterproof outerwear ideal for harsh coastal conditions. Over the years, Barbour has evolved into a high-fashion lifestyle brand synonymous with British countrywear. With over 130 years of history, Barbour’s collection is now sold in more than 55 countries, spanning from Germany, Italy, and France to the United States and Japan.

Barbour also initiated its 'Wax for Life' program, focusing on sustainability by encouraging customers to recycle their old wax jackets for repairs and reconditioning, thus creating unique pieces with history. This represents a commitment to environmentally conscious fashion, a philosophy that aligns perfectly with today’s market trends.

The Vision of SNIDEL

Launched on April 9, 2005, SNIDEL was created to redefine women’s fashion by blending street style with formal elegance. The brand is dedicated to celebrating the beauty of women's silhouettes through attention to detail in design. With 94 stores worldwide, including locations in Japan, China, and New York, SNIDEL continues to inspire women globally with its unique offerings.


In summary, SNIDEL's collaboration with Barbour marks a significant milestone in the brand's history. This exclusive collection not only pays homage to Barbour's rich heritage but also aligns with SNIDEL's vision of providing stylish, functional pieces for the modern woman.