Carroten's Exciting U.S. Launch at Target Set for February 2025

Carroten's U.S. Brick-and-Mortar Launch at Target

Carroten, the leading suncare brand from Greece, is preparing for a significant milestone as it makes its debut in U.S. retail stores through Target Corporation (NYSE: TGT). Scheduled to hit the shelves on February 2, 2025, the launch will introduce Carroten's popular Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel to a broader audience, enhancing the shopping experience for beauty enthusiasts across the nation.

Target consumers will now have access to Carroten's trusted formulations, designed to provide both hydration and a sun-kissed glow. Each tanning gel is enriched with nourishing ingredients like sesame oil and calendula extract, promising radiant results while protecting skin health. The brand encourages customers to pair these products with sunscreen for a perfect golden complexion that doesn't sacrifice skin safety.

In the words of Takis Petrou, the International Markets Development Director at Sarantis Group, "Born in Greece, where the sun shines for more than 250 days per year, Carroten is the suncare love brand that invites consumers all over the world to live their summer!" This statement underscores Carroten's commitment to bringing Greek sun care traditions to consumers worldwide. With over 30 years of experience, Carroten has successfully entered markets across Europe, the Middle East, and Australia, establishing itself as a pioneer in the suncare industry.

The partnership between Carroten and Target is a critical step in the brand's global expansion strategy, aimed at strengthening its engagement with beauty-conscious customers in the U.S. market. This collaboration not only enhances Carroten's visibility but also reassures consumers of its reputation as a reliable name in suncare. To facilitate this transition, SAYN, a prominent beauty distributor located in Miami, Florida, will support the launch by managing logistics and marketing initiatives to elevate Carroten's presence within the competitive U.S. beauty landscape.

Petrou expressed excitement about the impending launch, stating, "We are thrilled to launch at Target in the U.S. market, offering our customers the absolute experience under the sun, steadily committed to quality, innovation, and accessibility for all." This enthusiasm reflects the brand's strong dedication to meeting the needs of customers while ensuring that its products are easily reachable.

About Carroten

Carroten is well-regarded as a top personal care brand under the Sarantis Group, renowned for its high-quality tanning products. As Greece's number one suncare brand, it combines innovative formulas that prioritize sun protection with essential skincare benefits. Carroten's lineup caters to consumers' desire for effective sun care solutions, nourishing the skin while providing impressive results. To explore more about Carroten and its offerings, visit carrotenus.com.

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