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Introduction to quantilope's New AI Tool

Revolutionizing Consumer Insights

In a significant move for the market research industry, quantilope, a trailblazer in automated market analysis, has unveiled its revolutionary AI-powered Category Entry Point (CEP) Generator. Unveiled recently, this innovative tool aims to empower brands by providing a detailed understanding of consumer buying triggers while facilitating strategic decision-making.

What are Category Entry Points?

Category Entry Points, or CEPs, are fundamental customer insights that reflect the needs, occasions, motivations, and reasons influencing consumers' purchasing decisions within a specific product category. According to Peter Aschmoneit, CEO and Co-Founder of quantilope, an in-depth understanding of CEPs is crucial for brands aiming for sustainable growth. By comprehending these key insights, brands can ensure they maintain relevance in a competitive market.

The Impact of the CEP Generator

The launch of the CEP Generator is a game-changer for marketers. This automated tool provides a straightforward way for brands to generate an initial list of unique CEPs relevant to their category at no cost. As brands increasingly rely on data-driven decision-making, the CEP Generator enables them to move beyond traditional metrics, adopting scientifically validated methods to enhance brand health tracking.
Aschmoneit emphasizes, "CEPs serve as the backbone of mental availability, creating brand salience during critical moments of consumer interaction. This tool expedites the essential first step toward market prominence and allows brands to generate a preliminary list of CEPs instantly."

A Novel Approach to Brand Health Tracking

The concept of Better Brand Health Tracking (BBHT), developed by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute (EBI), is foundational to quantilope’s methodology. This research framework, now automated by quantilope, leverages insights from consumer behaviors to develop a comprehensive understanding of brand performance. By utilizing the CEPs, brands can pinpoint the specific emotions and thoughts that motivate consumer engagement in a category.

A Free and Accessible Tool

Marketers leveraging the CEP Generator can access it freely for a maximum of five submissions. The tool is designed to simplify the research preparation process by producing a curated list of foundational CEPs. This list is not just a collection of data but a launching point for a detailed CEP development procedure that includes input from stakeholders and validation through consumer studies, ensuring relevance and accuracy.

Post-Generation Collaboration

For brands that engage in BBHT studies through quantilope, dedicated research consultants collaborate with clients to refine the generated list. This partnership continues with quantilope’s platform, which employs an automated approach to validate the final CEPs with consumers, ensuring they remain aligned with market expectations. Furthermore, the brand’s on-going tracking of CEPs in a BBHT study ensures consistent monitoring of consumer insights over time.

Conclusion

quantilope’s mission is to empower brands with robust tools that go beyond outdated marketing paradigms. With its latest CEP Generator, quantilope stands at the forefront of consumer intelligence, enabling brands to better understand their market positioning and enhance strategic growth initiatives. To learn more about this innovative tool and obtain your own CEPs, visit quantilope’s website and try their automated CEP Generator today.

About quantilope

quantilope offers an end-to-end Consumer Intelligence Platform equipped with advanced automated research technologies. Their commitment to providing real-time insights has earned them a leading position in the industry, recognized as a top technology provider and fastest-growing tech company in Europe. Through a broad array of research solutions, quantilope continues to support over 300 brands, facilitating strategic decision-making based on real consumer insights.