#Israel #Tel Aviv #Great Place To Work #Mobupps #ad-tech

Mobupps Earns Great Place to Work® Certification Across Borders

Mobupps, a globally recognized leader in mobile advertising and Ad-Tech innovation, has recently been awarded the prestigious Great Place to Work® certification in three countries: Israel, China, and India. This certification is a testament to the company’s commitment to fostering a workplace that prioritizes trust, inclusivity, and employee well-being.

Bella Katsir, Chief Operating Officer at Mobupps, emphasizes that the company’s culture serves as the foundation for its operations. She describes Mobupps as more than just a workplace, referring to it as a family where every team member—regardless of their role or location—has a voice, opportunities for career advancement, and the chance to take on leadership responsibilities. "This certification validates the values we have nurtured in our offices across these three nations," she states.

The diversity within Mobupps is a key contributor to its success, with team members from over 15 different nations. The company combines inclusive practices with measurable KPIs, open communication, and ample growth opportunities. This approach creates an environment where employees feel valued and can thrive in their careers.

Yaron Tomchin, the Chief Executive Officer, notes, "Our advantage is our employees, but our strength lies in how we utilize technology to nurture existing talent. Mobupps was founded on innovation, and our growth reflects our unwavering focus on scalable infrastructure, real-time data, and automation. Our ability to adapt to industry trends in programmatic advertising, connected TV (CTV), artificial intelligence (AI), and data management platforms (DMP) proves our commitment to leading the market. None of this would be possible without a team that feels appreciated, inspired, and heard."

Mobupps balances its core values—innovation, collaboration, and integrity—by leveraging a strong technological foundation encapsulated in three proprietary platforms. The MAFO platform functions as the company’s AI-driven performance engine, automating campaign optimization through real-time data analysis, fraud detection, and predictive budgeting. Moreover, MobuppsX, the demand-side platform, offers advertisers access to exclusive, global inventory while integrating pre-bid fraud filtering, unique real-time bidding (RTB) paths, and AI-based audience targeting.

On the supply side, the iRTB platform provides a supply-side suite for precise revenue optimization, seamlessly integrating with OpenRTB and Prebid. It facilitates geo-based revenue controls along with comprehensive analytics on inventory, latency, and bid performance.

About Mobupps

With over 16 years of experience, Mobupps stands as a prominent provider of mobile advertising and technology solutions. Renowned for its tailored marketing campaigns that cater to the specific needs of businesses, Mobupps delivers solutions that easily integrate across various industries and platforms. By tapping into its extensive network and proprietary technologies, marketers can enhance user engagement, optimize campaigns, and achieve measurable growth.

To learn more about Mobupps, visit mobupps.com or reach out via email at [email protected].