#Japan #Tokyo #BTS #TinyTAN #Kocha Kaden

Exciting Summer Partnership: TinyTAN x Kocha Kaden

Starting June 16, 2025, Coca-Cola Japan will launch a limited edition collaboration between its popular tea brand Kocha Kaden and TinyTAN, the charming characters inspired by BTS. This unique partnership brings forth a total of 49 specially designed bottle varieties spread across seven exciting products aimed at refreshing summer moments.

The collaboration features an eye-catching design that embodies summer vibes, showcasing TinyTAN characters enjoying a refreshing tea break against a backdrop of a vibrant purple truck—representing the essence of hot summer days.

Among the featured products, the popular Royal Milk Tea and Kraft Tea series will return, complemented by two Okinawa area-exclusive flavors: Garden Lemon Tea and Garden Shikuwasa Tea. Each bottle, priced at approximately 180 yen before tax, is available in a convenient 440ml PET format, perfect for on-the-go enjoyment while you soak up the summer sun.

Celebrating the Launch: “Let's Turn Kocha Kaden Purple!” Campaign

In conjunction with the launch of the new Unsweetened Earl Grey Iced Tea, the ongoing “Let’s Turn Kocha Kaden Purple!” campaign initiated in April has encouraged fans to participate in a fun activity involving accumulating celebration numbers. As users pressed the “celebrate” button on the brand's website, results led to collective goals being achieved, unlocking exciting public commitments.

With all commitments now successfully met, Kocha Kaden is ready to host a series of events titled MuMuMu Purple Tea Stand and MuMuMu Purple Ferris Wheel, which will occur across various locations in Japan, inviting fans to celebrate in vibrant purple fashion.

A Refreshing Taste: The Return of Kraft Iced Apple Tea

Due to popular demand, the Kraft Iced Apple Tea, a fan favorite from last year, will make its summer comeback. This delightful drink combines refreshing black tea flavors with Aomori prefecture’s Fuji apple essence, offering a crisp and tantalizing iced tea option. Perfect for a midday pick-me-up while working, studying, or cleaning, this drink is bound to enhance your summer experiences as you venture out for weekend adventures.

Achieving Campaign Success Together

Initially launched on March 10, 2025, the “Let’s Turn Kocha Kaden Purple!” campaign was aimed at celebrating the debut of the Unsweetened Earl Grey Iced Tea with TinyTAN. Through participation in this campaign, the brand sought to spread its signature purple across various settings in Japan. With over 5,000 participants contributing to a collective total of 300,000 celebratory numbers, all pledges have been fulfilled. This enthusiastic engagement has also recognized the growing trend of unsweetened tea consumption among different demographics, especially younger consumers.

Upcoming Events and Promotions

• - The MuMuMu Purple Tea Stand event will kick off in Shibuya from June 14 before expanding to Sapporo and Nagoya, providing fans with the chance to enjoy the delicious unsweetened tea while pairing it with Hirose Farm's premium gelato.
• - A “MuMuMu Purple Ferris Wheel” event is set to take place in Osaka, where the tallest Ferris wheel in Japan will be illuminated in the vibrant shade of purple from August 4 to 10, marking the campaign’s grand finale.

Collect Points for Exclusive Prizes

With the launch of the limited collaboration bottles on June 16, fans can also get involved in the accompanying campaign, which rewards points for purchases. By scanning the QR codes found on the bottles, participants can earn points redeemable for exclusive TinyTAN and Kocha Kaden merchandise. Prizes ranging from PayPay points to original design QUO cards await eager fans.

Conclusion

This summer’s collaboration between TinyTAN and Kocha Kaden is not just about refreshing beverages; it’s about creating a shared experience of joy and celebration. Join in on the fun, grab your limited edition bottles, and engage in the purple festivities that await you throughout Japan!

Explore more on the Kocha Kaden brand website and join the purple revolution today!

Kocha Kaden Brand Site

Kocha Kaden Instagram