#Japan #Tokyo #Marna #Kiwami Series #Akari Hasegawa

Marna Unveils the 'Kiwami' Series Campaign with Chef Akari Hasegawa

In an exciting move for kitchen enthusiasts, Marna Co., Ltd., based in Sumida, Tokyo, has launched a captivating campaign for its 'Kiwami' series aimed at enhancing the enjoyment of rice dishes. Spearheaded by the company’s president, Go Nagoya, the campaign marks the collaboration with renowned chef Akari Hasegawa, who brings a contemporary twist to traditional rice cooking.

The 'Kiwami' Series: Perfecting Rice Cooking

The 'Kiwami' series is designed with a singular vision - to perfect the experience of cooking and enjoying rice from the storage of uncooked grains to freezing cooked rice. This comprehensive approach ensures that each step of the rice cooking process is handled with precision, resulting in mouthwatering dishes every time.

One standout product from this series is the 'Kiwami Frozen Rice Container', which focuses on preserving taste and texture even after reheating in the microwave. The campaign encourages consumers to explore this product's potential by showcasing its ability to deliver fluffy, freshly-cooked rice.

Campaign Highlights

The campaign is structured around two primary components, including a retail initiative and an active presence on social media via the official X account. Here’s what you can expect:

In-Store Campaign

Dubbed the 'Ichikawami Ippin' campaign, this in-store initiative invites participants to experience the joy of dining with freshly prepared rice alongside a robust side dish. Chef Akari Hasegawa has crafted five unique recipes that are not only easy to prepare but also deliciously satisfying, perfect for showcasing the wonders of the 'Kiwami' series.

Additionally, customers who purchase two or more items from the 'Kiwami' series during the campaign period can enter a draw for a chance to win a premium 5kg bag of Niigata's Uonuma Koshihikari rice, known for its exceptional quality. For more details on the original recipes and entry methods, customers are encouraged to check the leaflets available at participating stores.

Official X Campaign

On social media, Marna's official X account will host an engaging giveaway titled 'Let’s Be Comforted by Fluffy Rice'. Users can participate for a chance to win a two-pack of the 'Kiwami Frozen Rice Container' with just a few simple steps:
1. Follow the official Marna X account Marna Inc.
2. Repost the campaign announcement.
3. Reply with your favorite rice-side dishes to enhance your chances of winning.

The giveaway runs from September 8, 2025, until September 30, 2025, at 23:59.

A Legacy of Quality and Innovation

Marna Co., Ltd. has been at the forefront of producing kitchen, bath, house care, and bag products since its inception in 1872. With the guiding principle of 'Design for Smile', Marna aims to create products that enrich daily living and bring joy to consumers. By combining tradition with modern needs, the brand continues to foster heartfelt moments in the lives of its users.

For more information on the 'Kiwami' series campaign, customers can visit Marna's official site or follow them on Instagram and X (formerly Twitter).

By participating in this campaign, culinary enthusiasts can elevate their rice experiences while enjoying the innovative solutions that Marna has to offer.