Moose Toys Expands Games Collection by Acquiring Bananagrams Brand

Moose Toys has made headlines with its latest strategic move—acquiring Bananagrams, the renowned and beloved word-building game. This acquisition not only consolidates Moose Toys' portfolio but also reinforces its commitment to creativity and providing unique play experiences. The incorporation of Bananagrams, with its recognizable bold banana pouch and simple rules, promises to elevate Moose's already impressive lineup of family-oriented games.

Bananagrams, known for its fast-paced word action, is currently enjoyed by millions around the globe, spanning over 30 countries and being played in 16 different languages. The Rhode Island-based company has captured hearts with its engaging gameplay that emphasizes simplicity and fun, making it a favorite among families. Moose Toys CEO and Co-Owner Paul Solomon expressed that this acquisition perfectly aligns with their values and mission to foster connection and play among families worldwide.

Paul Solomon states, "Bananagrams shares our family-driven values and embodies everything we represent at Moose. This instantly recognizable brand brings people all over the world together for connection and play – the same ethos behind all our innovation at Moose." With this acquisition, Moose Toys hopes to leverage Bananagrams’ excitement and expand its reach even further in the games industry.

Rena Nathanson, CEO and Co-Inventor of Bananagrams, echoed this sentiment, saying, "We couldn't think of a better partner to continue what we started and take Bananagrams to even more families around the world." This partnership aims to not just preserve the legacy of Bananagrams but to expand upon it, ensuring the game remains a source of joy and connection.

Moose Toys has established itself as a formidable player in the toy industry, having launched its Games division only three years ago. Since then, it has successfully built a $100 million business through strategic acquisitions, partnerships, and innovative product development. Noteworthy brands like Little Live Pets, Magic Mixies, and Shopkins have showcased Moose's ability to develop and scale engaging products across global markets.

With the acquisition of Bananagrams, Moose Toys now has the opportunity to further accelerate its growth in the Games sector while continuing to innovate with outstanding products. The success of Bananagrams aligns with Moose Toys’ vision of making kids happy through play. The family-owned business prides itself on creativity, ethical values, and a dedication to spreading joy through its offerings.

As Moose Toys reinforces its position within the industry, the acquisition of Bananagrams is poised to be a game-changer, leading to a future filled with fun, laughter, and learning for families worldwide. The company remains committed to enhancing its impact and continuing to create moments of happiness for children everywhere. With a robust team of 750 global employees and a passion for innovative toy design, Moose Toys is on a mission to spread joy far and wide.

The future appears bright for both Moose Toys and Bananagrams, as they combine their expertise and ethos to bring remarkable gaming experiences into the homes of families around the world. As they embark on this exciting new chapter together, fans of Bananagrams can look forward to new developments and offerings that stay true to the brand while harnessing the creativity and energy that Moose Toys is known for.

In conclusion, Moose Toys' acquisition of Bananagrams not only enhances its global Games portfolio but also strives to foster community, creativity, and play among families. As they continue to innovate and grow, one thing is clear: the future of family gaming is in good hands.