#USA #Phoenix #Private Label #True Salt #Sea Salt

True Salt Expands Its Private Label Offerings

True Salt, a prominent provider of all-natural sea salt products, has announced a significant expansion of its private label program to address the growing demand for premium store-brand sea salt among grocery chains and foodservice distributors. Based in Phoenix, Arizona, True Salt has established itself as a leader in the industry, catering to the needs of foodservice, food manufacturing, and consumer markets.

The company currently manufactures private label salt products for five of the ten largest foodservice distributors in the United States. With this new expansion, True Salt is scaling up its operations to increase production capacity, enabling them to better meet the evolving needs of their partners. This growth initiative follows the recent establishment of a dedicated division within the company that focuses entirely on private label growth and support, signaling True Salt's commitment to providing quality and reliability in their products.

True Salt offers a diverse portfolio of private label sea salt products, which include various grain types and packaging sizes, specifically designed for grocery and foodservice applications. Notably popular are their three-pound boxes of Kosher and Crystal Grain Sea Salt, along with their signature Flake Salt. To further answer industry demands, True Salt has introduced twenty-five-pound paper sacks of Kosher Grain, Crystal Grain, and Iodized Salt targeted particularly at foodservice private label customers.

Brian Pierce, CEO of True Salt, highlights that as retailers and foodservice operators make private label products a central element of their growth strategies, they are intensifying investments aimed at developing reputable in-house brands. He emphasizes that both consumers and operators view private label products as smart choices, balancing quality with value.

The private label offerings from True Salt include a comprehensive, turnkey solution that covers branding, packaging design, manufacturing, fulfillment, and shipping processes. Their efficient onboarding experience and flexible packaging formats empower partners to launch new products to market swiftly and effectively while adhering to impeccable quality standards. Moreover, True Salt provides strategic support for custom formulations, co-branding initiatives, and sustainable packaging solutions, which helps brands enhance their visibility on store shelves and meet the shifting expectations of consumers.

Pierce elaborated that True Salt’s private label salt offerings enable grocery and foodservice brands to realize cost efficiencies, consistent product quality, and reliable sourcing options. As demand continues to surge, the company is proactively expanding its partnerships, enhancing production efficiencies, and fortifying distribution capabilities to accommodate national growth trends.

According to statistics from the Private Label Manufacturers Association (PLMA), over 95% of consumers bought store brands in 2024. This figure underscores the robust momentum and significance of private label programs in today's market. With increasing pressure on retailers and distributors to provide high-quality, value-oriented alternatives, True Salt is strategically positioned to deliver exceptional performance, complemented by outstanding service and industry insights.

About True Salt

Founded in Phoenix, Arizona, True Salt is a leading supplier of premium sea salt products across various sectors, including foodservice, food manufacturing, and consumer markets. The company is dedicated to purity, performance, and sustainability, ensuring their all-natural sea salts adhere to the highest quality standards. With a commitment to supporting retailers and distributors, True Salt’s growing private label division offers turnkey solutions designed for efficiency, value, and excellence.