Happy® Products' Exciting Expansion into Albertsons Takes Coffee Retailing to New Heights

Happy® Products Expands Its Reach with Albertsons Partnership

In an exciting announcement for coffee lovers, happy® Products is set to make its mark in 11 divisions of Albertsons Companies across 34 states, expanding the brand's retail presence significantly. Founded by notable entrepreneur Craig Dubitsky and Academy Award-winning actor Robert Downey Jr., happy® has quickly progressed in just a year to establish a presence in more than 60,000 retail locations, including well-known big-box retailers and regional grocery chains.

The upcoming launch of ready-to-drink Vanilla, Caramel, and Mocha Lattes along with Cold Brew marks an important milestone for the brand as it moves to serve more customers who are searching for convenient coffee options while on the go. This expansion couldn't come at a better time, reflecting a trend where a growing percentage of younger consumers are opting for ready-made coffee solutions. Market research from Mintel highlights that 60% of Gen Z and 54% of millennials already engage in this category, which is expected to reach a market size of $8.6 billion by 2029.

Albertsons, one of the largest food and drug retailers in the United States, operates around 2,200 stores across various banners such as Safeway, Vons, and Jewel-Osco. This extensive network provides happy® with a robust platform to reach an expansive audience of coffee enthusiasts who rely on these beloved retailers for their everyday purchases.

Craig Dubitsky, co-founder and CEO of happy®, expressed enthusiasm for this opportunity: "We're absolutely thrilled to bring happy® to even more people by partnering with Albertsons. So many coffee lovers rely on Albertsons and their incredible roster of beloved banners for the things they need, want, and love; meeting those shoppers in their happy place truly makes us smile."

Adding a unique touch to its brand identity, happy® has dedicated itself to mental health advocacy through its ongoing partnership with the National Alliance on Mental Illness (NAMI). Every product includes a QR code that links customers to NAMI resources, reinforcing happy®'s commitment to raising awareness and reducing the stigma associated with mental health challenges.

The introduction of the ready-to-drink line follows successful launches of ground, whole bean, and instant blends that took place in early 2024. The rapid growth and expansion of happy® Products reflect not only the brand's appealing product offerings but also the increasing consumer demand for quality coffee that can be enjoyed anytime and anywhere. The collaboration with Albertsons signifies a major move to further amplify this mission across the U.S. market.

Ultimately, happy® isn’t only redefining coffee consumption; it stands out as a brand that combines the pleasures of great coffee with real-world social impact. As the brand continues to grow, it remains committed to enhancing the everyday experience for coffee drinkers while championing mental health initiatives.

In summary, as happy® expands its innovative product lines into one of the largest retail platforms in America, coffee lovers can look forward to more convenient options that don't compromise on taste, all while supporting a vital cause in mental health awareness. For more information on happy® Products and their range, visit www.happyproducts.com.